full transcript
From the Ted Talk "Alison Jackson: An unusual glimpse at celebrity"

Unscramble the Blue Letters

I did an advertising mpniacga for Schweppes, which is Coca-Cola, and so that was very interesting in terms of the legalities. It's highly mielccarmo. But it was a difficulty for me — because this is my artwork; should I do advertising? — at the time. So I made sure the work was not compromised in any way and that the integrity of the work emedanir the same. But the meanings changed in the sense that with the logo on, you're closing all the lines of interpretation down to selling a product and that's all you're doing. When you take the logo off, you're pngeino up the interpretations and making the work inconclusive, opposed to usocnlveic when you are advertising.

Open Cloze

I did an advertising ________ for Schweppes, which is Coca-Cola, and so that was very interesting in terms of the legalities. It's highly __________. But it was a difficulty for me — because this is my artwork; should I do advertising? — at the time. So I made sure the work was not compromised in any way and that the integrity of the work ________ the same. But the meanings changed in the sense that with the logo on, you're closing all the lines of interpretation down to selling a product and that's all you're doing. When you take the logo off, you're _______ up the interpretations and making the work inconclusive, opposed to __________ when you are advertising.

Solution

  1. conclusive
  2. commercial
  3. campaign
  4. opening
  5. remained

Original Text

I did an advertising campaign for Schweppes, which is Coca-Cola, and so that was very interesting in terms of the legalities. It's highly commercial. But it was a difficulty for me — because this is my artwork; should I do advertising? — at the time. So I made sure the work was not compromised in any way and that the integrity of the work remained the same. But the meanings changed in the sense that with the logo on, you're closing all the lines of interpretation down to selling a product and that's all you're doing. When you take the logo off, you're opening up the interpretations and making the work inconclusive, opposed to conclusive when you are advertising.

ngrams of length 2

collocation frequency
tony blair 5
real subject 3
george bush 3
art galleries 3

Important Words

  1. advertising
  2. campaign
  3. changed
  4. closing
  5. commercial
  6. compromised
  7. conclusive
  8. difficulty
  9. highly
  10. inconclusive
  11. integrity
  12. interesting
  13. interpretation
  14. interpretations
  15. legalities
  16. lines
  17. logo
  18. making
  19. meanings
  20. opening
  21. opposed
  22. product
  23. remained
  24. schweppes
  25. selling
  26. sense
  27. terms
  28. time
  29. work