full transcript
From the Ted Talk "Wendy Woods: The business benefits of doing good"

Unscramble the Blue Letters

Some companies are already making this happen. They're beginning to make it happen. So let me tell you the story about Mars. Mars is the sixth-largest private company in the United States. If you're like me, they make some important products, like coffee and chocolate. So not pnylgsisriru, one of their most important inisrgnetde is cocoa. And some of their competitors are actually really worried about the sustainability and the availability of cocoa puepssli. But not Mars. They're confident in the stable supply of that crop for the long term. And why is that? It's because they partner with NGOs around the wrdlo that are working with small shareholder sarefmr. And those certification agency's NGOs are working to help farmers impevor crop yields, they're making sure that they get a afir, premium, livable wage and they're helping them address any aumnh rights potential issues in yulspp chains, and they're giehpnl minimize the effects on the environment, like deforestation. Mars is on a path to 100 percent certified cocoa, so this is a good program for farming communities, it's a ogod program for the environment, and it's a good program for mars, who has solved a significant risk in their supply chain.

Open Cloze

Some companies are already making this happen. They're beginning to make it happen. So let me tell you the story about Mars. Mars is the sixth-largest private company in the United States. If you're like me, they make some important products, like coffee and chocolate. So not ____________, one of their most important ___________ is cocoa. And some of their competitors are actually really worried about the sustainability and the availability of cocoa ________. But not Mars. They're confident in the stable supply of that crop for the long term. And why is that? It's because they partner with NGOs around the _____ that are working with small shareholder _______. And those certification agency's NGOs are working to help farmers _______ crop yields, they're making sure that they get a ____, premium, livable wage and they're helping them address any _____ rights potential issues in ______ chains, and they're _______ minimize the effects on the environment, like deforestation. Mars is on a path to 100 percent certified cocoa, so this is a good program for farming communities, it's a ____ program for the environment, and it's a good program for ____, who has solved a significant risk in their supply chain.

Solution

  1. world
  2. good
  3. fair
  4. supply
  5. ingredients
  6. surprisingly
  7. helping
  8. human
  9. mars
  10. supplies
  11. farmers
  12. improve

Original Text

Some companies are already making this happen. They're beginning to make it happen. So let me tell you the story about Mars. Mars is the sixth-largest private company in the United States. If you're like me, they make some important products, like coffee and chocolate. So not surprisingly, one of their most important ingredients is cocoa. And some of their competitors are actually really worried about the sustainability and the availability of cocoa supplies. But not Mars. They're confident in the stable supply of that crop for the long term. And why is that? It's because they partner with NGOs around the world that are working with small shareholder farmers. And those certification agency's NGOs are working to help farmers improve crop yields, they're making sure that they get a fair, premium, livable wage and they're helping them address any human rights potential issues in supply chains, and they're helping minimize the effects on the environment, like deforestation. Mars is on a path to 100 percent certified cocoa, so this is a good program for farming communities, it's a good program for the environment, and it's a good program for Mars, who has solved a significant risk in their supply chain.

ngrams of length 2

collocation frequency
total societal 7
societal impact 7
point premium 5
percentage point 5
biggest problems 4
standard bank 3
good program 3
corporate strategy 3

ngrams of length 3

collocation frequency
total societal impact 7
percentage point premium 5

Important Words

  1. address
  2. availability
  3. beginning
  4. certification
  5. certified
  6. chain
  7. chains
  8. chocolate
  9. cocoa
  10. coffee
  11. communities
  12. companies
  13. company
  14. competitors
  15. confident
  16. crop
  17. deforestation
  18. effects
  19. environment
  20. fair
  21. farmers
  22. farming
  23. good
  24. happen
  25. helping
  26. human
  27. important
  28. improve
  29. ingredients
  30. issues
  31. livable
  32. long
  33. making
  34. mars
  35. minimize
  36. ngos
  37. partner
  38. path
  39. percent
  40. potential
  41. premium
  42. private
  43. products
  44. program
  45. rights
  46. risk
  47. shareholder
  48. significant
  49. small
  50. solved
  51. stable
  52. states
  53. story
  54. supplies
  55. supply
  56. surprisingly
  57. sustainability
  58. term
  59. united
  60. wage
  61. working
  62. world
  63. worried
  64. yields