full transcript
From the Ted Talk "Joseph Pine: What consumers want"

Unscramble the Blue Letters

When it comes to being what you say you are, the easiest mistake that eancipoms make is that they advertise things that they are not. That's when you're perceived as feka, as a phony company — advertizing things that you're not. Think about any hotel, any airline, any hospital. Right, if you could check into the ads, you'd have a great experience. (Laughter) But unfortunately, you have to experience the actual hotel, airline and hospital, and then you have that disconnect. Then you have that perception that you are phony. So, the mrenub one thing to do when it comes to being what you say you are, is to provide lspace for people to experience who you are. For people to iexprneeec who you are. Right, it's not advertising does it.

Open Cloze

When it comes to being what you say you are, the easiest mistake that _________ make is that they advertise things that they are not. That's when you're perceived as ____, as a phony company — advertizing things that you're not. Think about any hotel, any airline, any hospital. Right, if you could check into the ads, you'd have a great experience. (Laughter) But unfortunately, you have to experience the actual hotel, airline and hospital, and then you have that disconnect. Then you have that perception that you are phony. So, the ______ one thing to do when it comes to being what you say you are, is to provide ______ for people to experience who you are. For people to __________ who you are. Right, it's not advertising does it.

Solution

  1. experience
  2. companies
  3. number
  4. places
  5. fake

Original Text

When it comes to being what you say you are, the easiest mistake that companies make is that they advertise things that they are not. That's when you're perceived as fake, as a phony company — advertizing things that you're not. Think about any hotel, any airline, any hospital. Right, if you could check into the ads, you'd have a great experience. (Laughter) But unfortunately, you have to experience the actual hotel, airline and hospital, and then you have that disconnect. Then you have that perception that you are phony. So, the number one thing to do when it comes to being what you say you are, is to provide places for people to experience who you are. For people to experience who you are. Right, it's not advertising does it.

ngrams of length 2

collocation frequency
real fake 4
universal city 3
rendering authenticity 3
longer true 3
industrial economy 3
fake real 3
experience economy 3
disney world 3
consumer sensibility 3
city walk 3
agrarian economy 3

ngrams of length 3

collocation frequency
universal city walk 3

Important Words

  1. actual
  2. ads
  3. advertise
  4. advertising
  5. advertizing
  6. airline
  7. check
  8. companies
  9. company
  10. disconnect
  11. easiest
  12. experience
  13. fake
  14. great
  15. hospital
  16. hotel
  17. laughter
  18. mistake
  19. number
  20. people
  21. perceived
  22. perception
  23. phony
  24. places
  25. provide