full transcript

From the Ted Talk by Thomas Goetz: It's time to redesign medical data

Unscramble the Blue Letters

But by and large, this is a feedback loop that's so ntfiy and too rare. Because in health care, most health care, the data is very removed from the action. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health iriaotnmofn in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a sopof. It's not a real pharmaceutical ad. Nobody's had the blilraint idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get haleth information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA rreqiues pharmaceutical companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in midecnie. Because we know. Who among us would actually say that people read this? And who among us would actually say that poplee who do try to read this actually get anything out of it? This is a bankrupt effort at communicating health information. There is no good faith in this.

Open Cloze

But by and large, this is a feedback loop that's so _____ and too rare. Because in health care, most health care, the data is very removed from the action. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health ___________ in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a _____. It's not a real pharmaceutical ad. Nobody's had the _________ idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get ______ information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA ________ pharmaceutical companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in ________. Because we know. Who among us would actually say that people read this? And who among us would actually say that ______ who do try to read this actually get anything out of it? This is a bankrupt effort at communicating health information. There is no good faith in this.

Solution

  1. nifty
  2. people
  3. requires
  4. information
  5. brilliant
  6. spoof
  7. health
  8. medicine

Original Text

But by and large, this is a feedback loop that's so nifty and too rare. Because in health care, most health care, the data is very removed from the action. It's very difficult to line things up so neatly. But we have an opportunity. So I want to talk about, I want to shift now to think about how we deliver health information in this country, how we actually get information. This is a pharmaceutical ad. Actually, it's a spoof. It's not a real pharmaceutical ad. Nobody's had the brilliant idea of calling their drug Havidol quite yet. But it looks completely right. So it's exactly the way we get health information and pharmaceutical information, and it just sounds perfect. And then we turn the page of the magazine, and we see this — now this is the page the FDA requires pharmaceutical companies to put into their ads, or to follow their ads, and to me, this is one of the most cynical exercises in medicine. Because we know. Who among us would actually say that people read this? And who among us would actually say that people who do try to read this actually get anything out of it? This is a bankrupt effort at communicating health information. There is no good faith in this.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
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feedback loop 5
health information 4
people understand 3
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blood work 3
public health 2
health care 2
amazing notion 2
personalized information 2
speed limit 2
pharmaceutical ad 2
god forbid 2
lab test 2
test results 2
crp test 2
psa test 2
wired magazine 2
million dollars 2
incredibly powerful 2
ordinary people 2

ngrams of length 3

collocation frequency
general blood work 3

Important Words

  1. action
  2. ad
  3. ads
  4. bankrupt
  5. brilliant
  6. calling
  7. care
  8. communicating
  9. companies
  10. completely
  11. country
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  14. deliver
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  16. drug
  17. effort
  18. exercises
  19. faith
  20. fda
  21. feedback
  22. follow
  23. good
  24. havidol
  25. health
  26. idea
  27. information
  28. large
  29. line
  30. loop
  31. magazine
  32. medicine
  33. neatly
  34. nifty
  35. opportunity
  36. page
  37. people
  38. perfect
  39. pharmaceutical
  40. put
  41. rare
  42. read
  43. real
  44. removed
  45. requires
  46. shift
  47. sounds
  48. spoof
  49. talk
  50. turn