full transcript

From the Ted Talk by Nomava Zanazo: 4 myths and misunderstandings about doing business in Africa

Unscramble the Blue Letters

On that note, let me tell you something else. New African customers like myself are connected to the rest of the wrlod. Yes, we travel. Yes, we have the internet. So don't think that we don't ntocie the differences in the qatuily and the seasonality of the clothes you push to your stouh African stores versus the one that I can buy in your European branches. And by the way, don't think that my friends and I don't notice that we have to pay a premium when we shop in your local stores versus when we shop in your European stores. So this has to end. If you want to play in Africa, it's not about pihnsug your cheapest product lines into the continent. But it's about developing products specifically made for African coenmusrs that fit our desire for quality and our diverse budgets.

Open Cloze

On that note, let me tell you something else. New African customers like myself are connected to the rest of the _____. Yes, we travel. Yes, we have the internet. So don't think that we don't ______ the differences in the _______ and the seasonality of the clothes you push to your _____ African stores versus the one that I can buy in your European branches. And by the way, don't think that my friends and I don't notice that we have to pay a premium when we shop in your local stores versus when we shop in your European stores. So this has to end. If you want to play in Africa, it's not about _______ your cheapest product lines into the continent. But it's about developing products specifically made for African _________ that fit our desire for quality and our diverse budgets.

Solution

  1. world
  2. pushing
  3. consumers
  4. quality
  5. south
  6. notice

Original Text

On that note, let me tell you something else. New African customers like myself are connected to the rest of the world. Yes, we travel. Yes, we have the internet. So don't think that we don't notice the differences in the quality and the seasonality of the clothes you push to your South African stores versus the one that I can buy in your European branches. And by the way, don't think that my friends and I don't notice that we have to pay a premium when we shop in your local stores versus when we shop in your European stores. So this has to end. If you want to play in Africa, it's not about pushing your cheapest product lines into the continent. But it's about developing products specifically made for African consumers that fit our desire for quality and our diverse budgets.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
cheapest product 4
african consumers 4
leapfrog story 4
product lines 3
companies talk 2
grocery items 2
south african 2
body lotion 2

ngrams of length 3

collocation frequency
cheapest product lines 3

Important Words

  1. africa
  2. african
  3. branches
  4. budgets
  5. buy
  6. cheapest
  7. clothes
  8. connected
  9. consumers
  10. continent
  11. customers
  12. desire
  13. developing
  14. differences
  15. diverse
  16. european
  17. fit
  18. friends
  19. internet
  20. lines
  21. local
  22. note
  23. notice
  24. pay
  25. play
  26. premium
  27. product
  28. products
  29. push
  30. pushing
  31. quality
  32. rest
  33. seasonality
  34. shop
  35. south
  36. specifically
  37. stores
  38. travel
  39. world