full transcript

From the Ted Talk by Wendy De La Rosa: 3 sneaky tactics that websites use to make you spend

Unscramble the Blue Letters

The third tactic that companies use is to allow you to pay in installments. A number of e-commerce sites have adopted payment schemes that will let you oredr an item and pay for it later. Now, installment plans are useful if you're replacing a lagre, expensive item, like a broken refrigerator. But I think these installment plans veer towards predatory when you're purchasing less ugrent, less ioarmpntt items. Looking at small monthly payments psychologically deesercas the cost of those new srkeeans or new pair of jeans. And that mental trickery means that you're more likely to buy additional items. And while it may feel different from a credit card, you still owe these companies money. So at the end of the day, you're still taking on debt and potentially aidndg late fees and interest, and you may find yourself onwig a lot more than the oigiarnl sticker value for those jeans.

Open Cloze

The third tactic that companies use is to allow you to pay in installments. A number of e-commerce sites have adopted payment schemes that will let you _____ an item and pay for it later. Now, installment plans are useful if you're replacing a _____, expensive item, like a broken refrigerator. But I think these installment plans veer towards predatory when you're purchasing less ______, less _________ items. Looking at small monthly payments psychologically _________ the cost of those new ________ or new pair of jeans. And that mental trickery means that you're more likely to buy additional items. And while it may feel different from a credit card, you still owe these companies money. So at the end of the day, you're still taking on debt and potentially ______ late fees and interest, and you may find yourself _____ a lot more than the ________ sticker value for those jeans.

Solution

  1. original
  2. order
  3. large
  4. decreases
  5. owing
  6. urgent
  7. sneakers
  8. adding
  9. important

Original Text

The third tactic that companies use is to allow you to pay in installments. A number of e-commerce sites have adopted payment schemes that will let you order an item and pay for it later. Now, installment plans are useful if you're replacing a large, expensive item, like a broken refrigerator. But I think these installment plans veer towards predatory when you're purchasing less urgent, less important items. Looking at small monthly payments psychologically decreases the cost of those new sneakers or new pair of jeans. And that mental trickery means that you're more likely to buy additional items. And while it may feel different from a credit card, you still owe these companies money. So at the end of the day, you're still taking on debt and potentially adding late fees and interest, and you may find yourself owing a lot more than the original sticker value for those jeans.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
installment plans 3
online retail 2
regain control 2

Important Words

  1. adding
  2. additional
  3. adopted
  4. broken
  5. buy
  6. card
  7. companies
  8. cost
  9. credit
  10. day
  11. debt
  12. decreases
  13. expensive
  14. feel
  15. fees
  16. find
  17. important
  18. installment
  19. installments
  20. interest
  21. item
  22. items
  23. jeans
  24. large
  25. late
  26. lot
  27. means
  28. mental
  29. money
  30. monthly
  31. number
  32. order
  33. original
  34. owe
  35. owing
  36. pair
  37. pay
  38. payment
  39. payments
  40. plans
  41. potentially
  42. predatory
  43. psychologically
  44. purchasing
  45. refrigerator
  46. replacing
  47. schemes
  48. sites
  49. small
  50. sneakers
  51. sticker
  52. tactic
  53. trickery
  54. urgent
  55. veer