full transcript

From the Ted Talk by John Marshall: 3 strategies for effectively talking about climate change

Unscramble the Blue Letters

The people-first approach to climate communications dedamns three simple things. The first one is plain, obvious and uavenrisl lgugnaae. One thing for sure people don't readily get — carbon emissions, net zero — are most terms that can be found in a science book. And frankly, to the uninitiated, much of it doesn't really sunod that bad. "Two degrees warmer in 50 years," or it sounds so bad, you can't even get your head around it — "1.2 trillion tons of ice." cofiusonn and hopelessness are the enemies of understanding.

Open Cloze

The people-first approach to climate communications _______ three simple things. The first one is plain, obvious and _________ ________. One thing for sure people don't readily get — carbon emissions, net zero — are most terms that can be found in a science book. And frankly, to the uninitiated, much of it doesn't really _____ that bad. "Two degrees warmer in 50 years," or it sounds so bad, you can't even get your head around it — "1.2 trillion tons of ice." _________ and hopelessness are the enemies of understanding.

Solution

  1. sound
  2. demands
  3. universal
  4. language
  5. confusion

Original Text

The people-first approach to climate communications demands three simple things. The first one is plain, obvious and universal language. One thing for sure people don't readily get — carbon emissions, net zero — are most terms that can be found in a science book. And frankly, to the uninitiated, much of it doesn't really sound that bad. "Two degrees warmer in 50 years," or it sounds so bad, you can't even get your head around it — "1.2 trillion tons of ice." Confusion and hopelessness are the enemies of understanding.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
climate change 11
climate communications 2
ozone hole 2
global warming 2

Important Words

  1. approach
  2. bad
  3. book
  4. carbon
  5. climate
  6. communications
  7. confusion
  8. degrees
  9. demands
  10. emissions
  11. enemies
  12. frankly
  13. head
  14. hopelessness
  15. ice
  16. language
  17. net
  18. obvious
  19. people
  20. plain
  21. readily
  22. science
  23. simple
  24. sound
  25. sounds
  26. terms
  27. tons
  28. trillion
  29. understanding
  30. uninitiated
  31. universal
  32. warmer
  33. years