full transcript

From the Ted Talk by Paula Scher: Great design is serious, not solemn

Unscramble the Blue Letters

John Hockenberry told you a bit about my travail with cbatniik, that is now a 10-year relationship, and I still work with them. And I actually am amused by them and like them, and think that as a very, very, very, very, very big carrtooiopn they actually keep their graphics very nice. I drew the logo for Citibank on a napkin in the first meeting. That was the play part of the job. And then I spent a year going to long, tedious, bronig meetings, trying to sell this logo through to a huge corporation to the pniot of tears. I thought I was going to go crazy at the end of this year. We made idiotic presentations showing how the Citi logo made sense, and how it was really drieved from an umbrella, and we made antiaonmis of these things, and we came back and forth and back and forth and back and forth. And it was worth it, because they bought this thing, and it played out on such a grnad slcae, and it's so ielnanroatlitny rzbiacneloge, but for me it was actually a very, very depressing year. As a matter of fact, they actually never bought onto the logo until Fallon put it on its very good "Live Richly" campaign, and then everybody accepted it all over the world.

Open Cloze

John Hockenberry told you a bit about my travail with ________, that is now a 10-year relationship, and I still work with them. And I actually am amused by them and like them, and think that as a very, very, very, very, very big ___________ they actually keep their graphics very nice. I drew the logo for Citibank on a napkin in the first meeting. That was the play part of the job. And then I spent a year going to long, tedious, ______ meetings, trying to sell this logo through to a huge corporation to the _____ of tears. I thought I was going to go crazy at the end of this year. We made idiotic presentations showing how the Citi logo made sense, and how it was really _______ from an umbrella, and we made __________ of these things, and we came back and forth and back and forth and back and forth. And it was worth it, because they bought this thing, and it played out on such a _____ _____, and it's so _______________ ____________, but for me it was actually a very, very depressing year. As a matter of fact, they actually never bought onto the logo until Fallon put it on its very good "Live Richly" campaign, and then everybody accepted it all over the world.

Solution

  1. corporation
  2. derived
  3. internationally
  4. animations
  5. scale
  6. citibank
  7. boring
  8. recognizable
  9. point
  10. grand

Original Text

John Hockenberry told you a bit about my travail with Citibank, that is now a 10-year relationship, and I still work with them. And I actually am amused by them and like them, and think that as a very, very, very, very, very big corporation they actually keep their graphics very nice. I drew the logo for Citibank on a napkin in the first meeting. That was the play part of the job. And then I spent a year going to long, tedious, boring meetings, trying to sell this logo through to a huge corporation to the point of tears. I thought I was going to go crazy at the end of this year. We made idiotic presentations showing how the Citi logo made sense, and how it was really derived from an umbrella, and we made animations of these things, and we came back and forth and back and forth and back and forth. And it was worth it, because they bought this thing, and it played out on such a grand scale, and it's so internationally recognizable, but for me it was actually a very, very depressing year. As a matter of fact, they actually never bought onto the logo until Fallon put it on its very good "Live Richly" campaign, and then everybody accepted it all over the world.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
public theater 4
york times 3
united states 3
solemn design 2
record covers 2
typeface helvetica 2
paul newman 2
city council 2

Important Words

  1. accepted
  2. amused
  3. animations
  4. big
  5. bit
  6. boring
  7. bought
  8. campaign
  9. citi
  10. citibank
  11. corporation
  12. crazy
  13. depressing
  14. derived
  15. drew
  16. fact
  17. fallon
  18. good
  19. grand
  20. graphics
  21. hockenberry
  22. huge
  23. idiotic
  24. internationally
  25. job
  26. john
  27. logo
  28. long
  29. matter
  30. meeting
  31. meetings
  32. napkin
  33. nice
  34. part
  35. play
  36. played
  37. point
  38. presentations
  39. put
  40. recognizable
  41. relationship
  42. scale
  43. sell
  44. sense
  45. showing
  46. spent
  47. tears
  48. tedious
  49. thought
  50. told
  51. travail
  52. umbrella
  53. work
  54. world
  55. worth
  56. year