full transcript
"From the Ted Talk by Tom Chatfield: 7 ways games reward the brain"

Unscramble the Blue Letters

And fifth, the element of uncertainty. Now this is the neurological goldmine, if you like, because a known reward eeixtcs people, but what really gets them going is the uncertain reward, the reward pcitehd at the right level of uncertainty, that they didn't quite know whether they were going to get it or not. The 25 percent. This lights the brain up. And if you think about using this in testing, in just introducing control emletnes of randomness in all forms of testing and training, you can transform the levels of people's engagement by tippnag into this very peowufrl evolutionary mechanism. When we don't quite predict something perfectly, we get really excited about it. We just want to go back and find out more.

Open Cloze

And fifth, the element of uncertainty. Now this is the neurological goldmine, if you like, because a known reward _______ people, but what really gets them going is the uncertain reward, the reward _______ at the right level of uncertainty, that they didn't quite know whether they were going to get it or not. The 25 percent. This lights the brain up. And if you think about using this in testing, in just introducing control ________ of randomness in all forms of testing and training, you can transform the levels of people's engagement by _______ into this very ________ evolutionary mechanism. When we don't quite predict something perfectly, we get really excited about it. We just want to go back and find out more.

Solution

  1. pitched
  2. elements
  3. powerful
  4. tapping
  5. excites

Original Text

And fifth, the element of uncertainty. Now this is the neurological goldmine, if you like, because a known reward excites people, but what really gets them going is the uncertain reward, the reward pitched at the right level of uncertainty, that they didn't quite know whether they were going to get it or not. The 25 percent. This lights the brain up. And if you think about using this in testing, in just introducing control elements of randomness in all forms of testing and training, you can transform the levels of people's engagement by tapping into this very powerful evolutionary mechanism. When we don't quite predict something perfectly, we get really excited about it. We just want to go back and find out more.

ngrams of length 2

collocation frequency
video games 3
opening boxes 3
percent chance 3
video game 3

Important Words

  1. brain
  2. control
  3. element
  4. elements
  5. engagement
  6. evolutionary
  7. excited
  8. excites
  9. find
  10. forms
  11. goldmine
  12. introducing
  13. level
  14. levels
  15. lights
  16. mechanism
  17. neurological
  18. people
  19. percent
  20. perfectly
  21. pitched
  22. powerful
  23. predict
  24. randomness
  25. reward
  26. tapping
  27. testing
  28. training
  29. transform
  30. uncertain
  31. uncertainty