full transcript
"From the Ted Talk by Don Norman: 3 ways good design makes you happy"

Unscramble the Blue Letters

Here's a great reflective product. Owners of the hmumer have said, "You know I've owned many cars in my life — all sorts of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their image, not about the car. If you want a more positive moedl — this is the GM car. And the reason you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not perfected. But that's reflective design as well. Or an exnpevsie watch, so you can irmseps pleope — "Oh gee, I didn't know you had that watch." As opposed to this one, which is a pure beahravoil wcath, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a caler Don Norman watch.

Open Cloze

Here's a great reflective product. Owners of the ______ have said, "You know I've owned many cars in my life — all sorts of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their image, not about the car. If you want a more positive _____ — this is the GM car. And the reason you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not perfected. But that's reflective design as well. Or an _________ watch, so you can _______ ______ — "Oh gee, I didn't know you had that watch." As opposed to this one, which is a pure __________ _____, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a _____ Don Norman watch.

Solution

  1. hummer
  2. people
  3. impress
  4. clear
  5. watch
  6. behavioral
  7. model
  8. expensive

Original Text

Here's a great reflective product. Owners of the Hummer have said, "You know I've owned many cars in my life — all sorts of exotic cars, but never have I had a car that attracted so much attention." It's about attention. It's about their image, not about the car. If you want a more positive model — this is the GM car. And the reason you might buy it now is because you care about the environment. And you'll buy it to protect the environment, even though the first few cars are going to be really expensive and not perfected. But that's reflective design as well. Or an expensive watch, so you can impress people — "Oh gee, I didn't know you had that watch." As opposed to this one, which is a pure behavioral watch, which probably keeps better time than the $13,000 watch I just showed you. But it's ugly. This is a clear Don Norman watch.

ngrams of length 2

collocation frequency
ping pong 4
visceral level 3
type design 3

Important Words

  1. attention
  2. attracted
  3. behavioral
  4. buy
  5. car
  6. care
  7. cars
  8. clear
  9. design
  10. don
  11. environment
  12. exotic
  13. expensive
  14. gee
  15. gm
  16. great
  17. hummer
  18. image
  19. impress
  20. life
  21. model
  22. norman
  23. opposed
  24. owned
  25. owners
  26. people
  27. perfected
  28. positive
  29. product
  30. protect
  31. pure
  32. reason
  33. reflective
  34. showed
  35. sorts
  36. time
  37. ugly
  38. watch