full transcript

From the Ted Talk by Kara Logan Berlin: 3 ways to be a more effective fundraiser

Unscramble the Blue Letters

When you talk to people and understand what they care about, it has to be in prseon. Fundraising is relational, it's not transactional. And you have to ask them questions. When I sit down with a doonr, it goes something like this. "Hi, thanks so much for seeing me. How have you been? Did you guys go anywhere fun over holiday? Nice, I love Mexico. Do you always go to the same place? Oh, that's awesome! Are those your kids? They're so cute. How old are they? Where are they in school? Oh, that's a great school, are you guys very involved there? Your spouse in on the borad? How's that? How did you guys meet? Oh, at Santa Clara, that's awoseme. Are you super ilevnvod in the alumni network? So interesting. Where do you guys live, again? That's great. Is that your boat?"

Open Cloze

When you talk to people and understand what they care about, it has to be in ______. Fundraising is relational, it's not transactional. And you have to ask them questions. When I sit down with a _____, it goes something like this. "Hi, thanks so much for seeing me. How have you been? Did you guys go anywhere fun over holiday? Nice, I love Mexico. Do you always go to the same place? Oh, that's awesome! Are those your kids? They're so cute. How old are they? Where are they in school? Oh, that's a great school, are you guys very involved there? Your spouse in on the _____? How's that? How did you guys meet? Oh, at Santa Clara, that's _______. Are you super ________ in the alumni network? So interesting. Where do you guys live, again? That's great. Is that your boat?"

Solution

  1. board
  2. awesome
  3. person
  4. donor
  5. involved

Original Text

When you talk to people and understand what they care about, it has to be in person. Fundraising is relational, it's not transactional. And you have to ask them questions. When I sit down with a donor, it goes something like this. "Hi, thanks so much for seeing me. How have you been? Did you guys go anywhere fun over holiday? Nice, I love Mexico. Do you always go to the same place? Oh, that's awesome! Are those your kids? They're so cute. How old are they? Where are they in school? Oh, that's a great school, are you guys very involved there? Your spouse in on the board? How's that? How did you guys meet? Oh, at Santa Clara, that's awesome. Are you super involved in the alumni network? So interesting. Where do you guys live, again? That's great. Is that your boat?"

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
social change 2
raising money 2
teach people 2
baggage grew 2
people takes 2
love nasa 2
love rocket 2
rocket ships 2

Important Words

  1. alumni
  2. awesome
  3. board
  4. boat
  5. care
  6. clara
  7. cute
  8. donor
  9. fun
  10. fundraising
  11. great
  12. guys
  13. holiday
  14. interesting
  15. involved
  16. kids
  17. live
  18. love
  19. meet
  20. mexico
  21. network
  22. nice
  23. people
  24. person
  25. place
  26. questions
  27. relational
  28. santa
  29. school
  30. sit
  31. spouse
  32. super
  33. talk
  34. transactional
  35. understand