full transcript
"From the Ted Talk by Tim Leberecht: 3 ways to (usefully) lose control of your brand"

Unscramble the Blue Letters

Companies are the makers of their fortunes, and like all of us, they are ulrtety exposed to serendipity. That should make them more humble, more vnlrbaluee and more human. At the end of the day, as hyperconnectivity and transparency expose companies' behaiovr in broad dliygaht, staying true to their true selves is the only sustainable value proposition. Or as the beallt dancer Alonzo King said, "What's interesting about you is you." For the true selves of companies to come through, openness is paramount, but radical openness is not a souliotn, because when everything is open, nothing is open. "A smile is a door that is half open and half closed," the ahtour Jennifer Egan wrote. ciompanes can give their employees and customers more control or less. They can worry about how much openness is good for them, and what needs to stay closed. Or they can simply simle, and remain open to all possibilities. Thank you. (Applause) (Applause)

Open Cloze

Companies are the makers of their fortunes, and like all of us, they are _______ exposed to serendipity. That should make them more humble, more __________ and more human. At the end of the day, as hyperconnectivity and transparency expose companies' ________ in broad ________, staying true to their true selves is the only sustainable value proposition. Or as the ______ dancer Alonzo King said, "What's interesting about you is you." For the true selves of companies to come through, openness is paramount, but radical openness is not a ________, because when everything is open, nothing is open. "A smile is a door that is half open and half closed," the ______ Jennifer Egan wrote. _________ can give their employees and customers more control or less. They can worry about how much openness is good for them, and what needs to stay closed. Or they can simply _____, and remain open to all possibilities. Thank you. (Applause) (Applause)

Solution

  1. ballet
  2. behavior
  3. author
  4. companies
  5. solution
  6. daylight
  7. utterly
  8. smile
  9. vulnerable

Original Text

Companies are the makers of their fortunes, and like all of us, they are utterly exposed to serendipity. That should make them more humble, more vulnerable and more human. At the end of the day, as hyperconnectivity and transparency expose companies' behavior in broad daylight, staying true to their true selves is the only sustainable value proposition. Or as the ballet dancer Alonzo King said, "What's interesting about you is you." For the true selves of companies to come through, openness is paramount, but radical openness is not a solution, because when everything is open, nothing is open. "A smile is a door that is half open and half closed," the author Jennifer Egan wrote. Companies can give their employees and customers more control or less. They can worry about how much openness is good for them, and what needs to stay closed. Or they can simply smile, and remain open to all possibilities. Thank you. (Applause) (Applause)

Important Words

  1. alonzo
  2. applause
  3. author
  4. ballet
  5. behavior
  6. broad
  7. closed
  8. companies
  9. control
  10. customers
  11. dancer
  12. day
  13. daylight
  14. door
  15. egan
  16. employees
  17. expose
  18. exposed
  19. fortunes
  20. give
  21. good
  22. human
  23. humble
  24. hyperconnectivity
  25. interesting
  26. jennifer
  27. king
  28. makers
  29. open
  30. openness
  31. paramount
  32. possibilities
  33. proposition
  34. radical
  35. remain
  36. serendipity
  37. simply
  38. smile
  39. solution
  40. stay
  41. staying
  42. sustainable
  43. transparency
  44. true
  45. utterly
  46. vulnerable
  47. worry
  48. wrote