full transcript

From the Ted Talk by Jacek Utko: Can design save newspapers?

Unscramble the Blue Letters

So what is the lesson behind it? The first lesson is about that design can change not just your product. It can change your workflow — actually, it can canhge everything in your company; it can turn your company upside down. It can even change you. And who's responsible? Designers. Give pewor to designers. (apspulae) But the second is even more itarmnpot. You can live in a small poor country, like me. You can work for a small company, in a boring branch. You can have no budgets, no people — but still can put your work to the highest possible leevl. And everybody can do it. You just need isnairtoipn, vision and determination. And you need to remember that to be good is not enough.

Open Cloze

So what is the lesson behind it? The first lesson is about that design can change not just your product. It can change your workflow — actually, it can ______ everything in your company; it can turn your company upside down. It can even change you. And who's responsible? Designers. Give _____ to designers. (________) But the second is even more _________. You can live in a small poor country, like me. You can work for a small company, in a boring branch. You can have no budgets, no people — but still can put your work to the highest possible _____. And everybody can do it. You just need ___________, vision and determination. And you need to remember that to be good is not enough.

Solution

  1. power
  2. inspiration
  3. change
  4. important
  5. applause
  6. level

Original Text

So what is the lesson behind it? The first lesson is about that design can change not just your product. It can change your workflow — actually, it can change everything in your company; it can turn your company upside down. It can even change you. And who's responsible? Designers. Give power to designers. (Applause) But the second is even more important. You can live in a small poor country, like me. You can work for a small company, in a boring branch. You can have no budgets, no people — but still can put your work to the highest possible level. And everybody can do it. You just need inspiration, vision and determination. And you need to remember that to be good is not enough.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
front page 2

Important Words

  1. applause
  2. boring
  3. branch
  4. budgets
  5. change
  6. company
  7. country
  8. design
  9. designers
  10. determination
  11. give
  12. good
  13. highest
  14. important
  15. inspiration
  16. lesson
  17. level
  18. live
  19. people
  20. poor
  21. power
  22. product
  23. put
  24. remember
  25. responsible
  26. small
  27. turn
  28. upside
  29. vision
  30. work
  31. workflow