full transcript

From the Ted Talk by Tania Douglas: To design better tech, understand context

Unscramble the Blue Letters

This approach to understanding a problem through listening and engaging is not new, but it often isn't followed by engineers, who are intent on dnilevpoeg technology. One of our students has a background in software engineering. He had often created products for clients that the client ultimately did not like. When a client would reject a pdocurt, it was common at his company to proclaim that the client just didn't know what they wenatd. Having completed the course, the student fed back to us that he now realized that it was he who hadn't understood what the client wanted. Another snetudt gave us feedback that she had laerend to design with ehpmaty, as opposed to designing for ftcaiiuntolny, which is what her engineering education had taught her.

Open Cloze

This approach to understanding a problem through listening and engaging is not new, but it often isn't followed by engineers, who are intent on __________ technology. One of our students has a background in software engineering. He had often created products for clients that the client ultimately did not like. When a client would reject a _______, it was common at his company to proclaim that the client just didn't know what they ______. Having completed the course, the student fed back to us that he now realized that it was he who hadn't understood what the client wanted. Another _______ gave us feedback that she had _______ to design with _______, as opposed to designing for _____________, which is what her engineering education had taught her.

Solution

  1. empathy
  2. functionality
  3. student
  4. developing
  5. wanted
  6. product
  7. learned

Original Text

This approach to understanding a problem through listening and engaging is not new, but it often isn't followed by engineers, who are intent on developing technology. One of our students has a background in software engineering. He had often created products for clients that the client ultimately did not like. When a client would reject a product, it was common at his company to proclaim that the client just didn't know what they wanted. Having completed the course, the student fed back to us that he now realized that it was he who hadn't understood what the client wanted. Another student gave us feedback that she had learned to design with empathy, as opposed to designing for functionality, which is what her engineering education had taught her.

Frequently Occurring Word Combinations

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collocation frequency
hearing aids 6
heart rate 5
hearing aid 4
elderly people 4
hearing loss 4
equipment graveyard 2
medical device 2
fetal heart 2
stigma attached 2

ngrams of length 3

collocation frequency
fetal heart rate 2

Important Words

  1. approach
  2. background
  3. client
  4. clients
  5. common
  6. company
  7. completed
  8. created
  9. design
  10. designing
  11. developing
  12. education
  13. empathy
  14. engaging
  15. engineering
  16. engineers
  17. fed
  18. feedback
  19. functionality
  20. gave
  21. intent
  22. learned
  23. listening
  24. opposed
  25. problem
  26. proclaim
  27. product
  28. products
  29. realized
  30. reject
  31. software
  32. student
  33. students
  34. taught
  35. technology
  36. ultimately
  37. understanding
  38. understood
  39. wanted