full transcript

From the Ted Talk by Jacek Utko: Can design save newspapers?

Unscramble the Blue Letters

Did design do this? Design was just a part of the process. And the prseocs we made was not about cgannhig the look, it was about improving the pdcruot ctellempoy. I took an architectural rule about fciotnun and form and translated it into newspaper content and design. And I put strategy at the top of it. So first you ask a big question: why we do it? What is the goal? Then we adjust the content accordingly. And then, usually after two months, we start designing. My bosses, in the beginning, were very surprised. Why am I asking all of these business questions, instead of just showing them pages? But soon they realized that this is the new role of designer: to be in this process from the very beginning to the very end.

Open Cloze

Did design do this? Design was just a part of the process. And the _______ we made was not about ________ the look, it was about improving the _______ __________. I took an architectural rule about ________ and form and translated it into newspaper content and design. And I put strategy at the top of it. So first you ask a big question: why we do it? What is the goal? Then we adjust the content accordingly. And then, usually after two months, we start designing. My bosses, in the beginning, were very surprised. Why am I asking all of these business questions, instead of just showing them pages? But soon they realized that this is the new role of designer: to be in this process from the very beginning to the very end.

Solution

  1. process
  2. function
  3. completely
  4. product
  5. changing

Original Text

Did design do this? Design was just a part of the process. And the process we made was not about changing the look, it was about improving the product completely. I took an architectural rule about function and form and translated it into newspaper content and design. And I put strategy at the top of it. So first you ask a big question: why we do it? What is the goal? Then we adjust the content accordingly. And then, usually after two months, we start designing. My bosses, in the beginning, were very surprised. Why am I asking all of these business questions, instead of just showing them pages? But soon they realized that this is the new role of designer: to be in this process from the very beginning to the very end.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
front page 2

Important Words

  1. adjust
  2. architectural
  3. beginning
  4. big
  5. bosses
  6. business
  7. changing
  8. completely
  9. content
  10. design
  11. designing
  12. form
  13. function
  14. goal
  15. improving
  16. months
  17. newspaper
  18. pages
  19. part
  20. process
  21. product
  22. put
  23. questions
  24. realized
  25. role
  26. rule
  27. showing
  28. start
  29. strategy
  30. surprised
  31. top
  32. translated