full transcript

From the Ted Talk by David Carson: Design and discovery

Unscramble the Blue Letters

This is an experiment, really, for a client, Quicksilver, where we were taking what was a six-shot sequence and trying to use print as a medium to get people to the Web. So, this is a six-shot sqeuncee. I've taken one shot; I cropped it a few different ways. And then the tiny line of copy says, If you want to see this entire sequence — how this whole ride was — go to the website. And my guess is that a lot of the surf kids did go to the site to get this erinte ptcirue. Got no way of tracking it, so I could be tltaloy wrong. (ltguaehr) I don't have the site. It's just the piece itself.

Open Cloze

This is an experiment, really, for a client, Quicksilver, where we were taking what was a six-shot sequence and trying to use print as a medium to get people to the Web. So, this is a six-shot ________. I've taken one shot; I cropped it a few different ways. And then the tiny line of copy says, If you want to see this entire sequence — how this whole ride was — go to the website. And my guess is that a lot of the surf kids did go to the site to get this ______ _______. Got no way of tracking it, so I could be _______ wrong. (________) I don't have the site. It's just the piece itself.

Solution

  1. entire
  2. totally
  3. picture
  4. laughter
  5. sequence

Original Text

This is an experiment, really, for a client, Quicksilver, where we were taking what was a six-shot sequence and trying to use print as a medium to get people to the Web. So, this is a six-shot sequence. I've taken one shot; I cropped it a few different ways. And then the tiny line of copy says, If you want to see this entire sequence — how this whole ride was — go to the website. And my guess is that a lot of the surf kids did go to the site to get this entire picture. Got no way of tracking it, so I could be totally wrong. (Laughter) I don't have the site. It's just the piece itself.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
bomb shelter 3
lost pit 3
slide projector 2
couple months 2
graffiti artist 2
william burroughs 2
contents page 2
inch nails 2
real estate 2
ad ran 2
green people 2
pit bull 2

ngrams of length 3

collocation frequency
lost pit bull 2

Important Words

  1. client
  2. copy
  3. cropped
  4. entire
  5. experiment
  6. guess
  7. kids
  8. laughter
  9. line
  10. lot
  11. medium
  12. people
  13. picture
  14. piece
  15. print
  16. quicksilver
  17. ride
  18. sequence
  19. site
  20. surf
  21. tiny
  22. totally
  23. tracking
  24. ways
  25. web
  26. website
  27. wrong