full transcript

From the Ted Talk by Solitaire Townsend: Are ad agencies, PR firms and lobbyists destroying the climate?

Unscramble the Blue Letters

Oh, come on, come on. Is it really fair for me to hold the X iusrtdny responsible for the environmental impact of their clients? There is no official way to do so just yet. We recognize only three scopes of carbon emission. Scopes one and two: all the dcerit emiinosss from your fleets and your factories and the power that you purchase. In the UK, the advertising association has emeastitd that the entire carbon fipntoort of the UK ad industry, worth over 20 billion dralols a year, is just 1.1 million tonnes. 1.1 million tonnes.

Open Cloze

Oh, come on, come on. Is it really fair for me to hold the X ________ responsible for the environmental impact of their clients? There is no official way to do so just yet. We recognize only three scopes of carbon emission. Scopes one and two: all the ______ _________ from your fleets and your factories and the power that you purchase. In the UK, the advertising association has _________ that the entire carbon _________ of the UK ad industry, worth over 20 billion _______ a year, is just 1.1 million tonnes. 1.1 million tonnes.

Solution

  1. estimated
  2. emissions
  3. footprint
  4. industry
  5. dollars
  6. direct

Original Text

Oh, come on, come on. Is it really fair for me to hold the X industry responsible for the environmental impact of their clients? There is no official way to do so just yet. We recognize only three scopes of carbon emission. Scopes one and two: all the direct emissions from your fleets and your factories and the power that you purchase. In the UK, the advertising association has estimated that the entire carbon footprint of the UK ad industry, worth over 20 billion dollars a year, is just 1.1 million tonnes. 1.1 million tonnes.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
million tonnes 3
climate change 3
carbon footprint 2
billion dollars 2
single advertising 2
advertising campaign 2
serving destruction 2

ngrams of length 3

collocation frequency
single advertising campaign 2

Important Words

  1. ad
  2. advertising
  3. association
  4. billion
  5. carbon
  6. clients
  7. direct
  8. dollars
  9. emission
  10. emissions
  11. entire
  12. environmental
  13. estimated
  14. factories
  15. fair
  16. fleets
  17. footprint
  18. hold
  19. impact
  20. industry
  21. million
  22. official
  23. power
  24. purchase
  25. recognize
  26. responsible
  27. scopes
  28. tonnes
  29. uk
  30. worth
  31. year