full transcript

From the Ted Talk by Molly Crockett: Beware neuro-bunk

Unscramble the Blue Letters

("Official! Chocolate stops you being grumpy") Cheese? Chocolate? Where did that come from? And I thought the same thing myself when these came out, because our study had nothing to do with cheese or chocolate. We gave people this horrible-tasting dnirk that affected their tryptophan levels. But it turns out that tryptophan also happens to be found in cheese and ctclaoohe. And of course when science says cheese and chocolate help you make better decisions, well, that's sure to grab people's aeiottntn. So there you have it: the evolution of a hiedlane.

Open Cloze

("Official! Chocolate stops you being grumpy") Cheese? Chocolate? Where did that come from? And I thought the same thing myself when these came out, because our study had nothing to do with cheese or chocolate. We gave people this horrible-tasting _____ that affected their tryptophan levels. But it turns out that tryptophan also happens to be found in cheese and _________. And of course when science says cheese and chocolate help you make better decisions, well, that's sure to grab people's _________. So there you have it: the evolution of a ________.

Solution

  1. drink
  2. chocolate
  3. attention
  4. headline

Original Text

("Official! Chocolate stops you being grumpy") Cheese? Chocolate? Where did that come from? And I thought the same thing myself when these came out, because our study had nothing to do with cheese or chocolate. We gave people this horrible-tasting drink that affected their tryptophan levels. But it turns out that tryptophan also happens to be found in cheese and chocolate. And of course when science says cheese and chocolate help you make better decisions, well, that's sure to grab people's attention. So there you have it: the evolution of a headline.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
cheese sandwich 4
treated unfairly 2
brain image 2
people agree 2
brain scans 2
spect imaging 2
mental illness 2

Important Words

  1. affected
  2. attention
  3. cheese
  4. chocolate
  5. decisions
  6. drink
  7. evolution
  8. gave
  9. grab
  10. headline
  11. levels
  12. people
  13. science
  14. stops
  15. study
  16. thought
  17. tryptophan
  18. turns