full transcript
"From the Ted Talk by Molly Crockett: Beware neuro-bunk"

Unscramble the Blue Letters

Trial or no trial, these claims are front and center on their label right next to a picture of a brain. And it tnrus out that pictures of brains have special periopetrs. A couple of researchers asked a few hundred people to read a scientific article. For half the people, the article included a brain image, and for the other half, it was the same article but it didn't have a brain image. At the end — you see where this is going — people were asked whether they argeed with the conclusions of the article. So this is how much people agree with the conclusions with no igame. And this is how much they agree with the same altrice that did include a brain image. So the take-home message here is, do you want to sell it? Put a brain on it.

Open Cloze

Trial or no trial, these claims are front and center on their label right next to a picture of a brain. And it _____ out that pictures of brains have special __________. A couple of researchers asked a few hundred people to read a scientific article. For half the people, the article included a brain image, and for the other half, it was the same article but it didn't have a brain image. At the end — you see where this is going — people were asked whether they ______ with the conclusions of the article. So this is how much people agree with the conclusions with no _____. And this is how much they agree with the same _______ that did include a brain image. So the take-home message here is, do you want to sell it? Put a brain on it.

Solution

  1. agreed
  2. image
  3. properties
  4. article
  5. turns

Original Text

Trial or no trial, these claims are front and center on their label right next to a picture of a brain. And it turns out that pictures of brains have special properties. A couple of researchers asked a few hundred people to read a scientific article. For half the people, the article included a brain image, and for the other half, it was the same article but it didn't have a brain image. At the end — you see where this is going — people were asked whether they agreed with the conclusions of the article. So this is how much people agree with the conclusions with no image. And this is how much they agree with the same article that did include a brain image. So the take-home message here is, do you want to sell it? Put a brain on it.

ngrams of length 2

collocation frequency
cheese sandwich 4
decision making 3
brain image 3
brain scans 3

Important Words

  1. agree
  2. agreed
  3. article
  4. asked
  5. brain
  6. brains
  7. center
  8. claims
  9. conclusions
  10. couple
  11. front
  12. image
  13. include
  14. included
  15. label
  16. message
  17. people
  18. picture
  19. pictures
  20. properties
  21. put
  22. read
  23. researchers
  24. scientific
  25. sell
  26. special
  27. trial
  28. turns