full transcript

From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.

Unscramble the Blue Letters

And lo and boheld, soon enough, I was able to put this theory to the test on two books that I was working on for kopnf. The first was Katharine Hepburn's memoirs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the heubprn story is words and the dtecriih story is pictures, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ladies.

Open Cloze

And lo and ______, soon enough, I was able to put this theory to the test on two books that I was working on for _____. The first was Katharine Hepburn's memoirs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the _______ story is words and the ________ story is pictures, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ladies.

Solution

  1. knopf
  2. dietrich
  3. hepburn
  4. behold

Original Text

And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's memoirs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich story is pictures, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ladies.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
book designer 2

Important Words

  1. behold
  2. biography
  3. book
  4. books
  5. content
  6. conversational
  7. dietrich
  8. fighting
  9. form
  10. hepburn
  11. katharine
  12. knopf
  13. ladies
  14. lo
  15. marlene
  16. memoirs
  17. observation
  18. pictures
  19. pure
  20. put
  21. side
  22. sitting
  23. story
  24. style
  25. table
  26. telling
  27. test
  28. theory
  29. words
  30. working
  31. written