full transcript
"From the Ted Talk by David Carson: Design and discovery"

Unscramble the Blue Letters

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional roesnpse they get to the prdocut, to the stroy, to the painting — whatever it is. That area of design interests me the most, and I think this for me is a real clear, very simplified version of what I'm tiklnag about. These are a couple of garage doors painted identical, situated next to each other. So, here's the first door. You know, you get the message. You know, it's pretty clear. Take a look at the second door and see if there's any different mesagse. O.K., which one would you park in front of? (Laughter) Same cloor, same message, same words. The only thing that's different is the expression that the individual door-owner here put into the piece — and, again, which is the psycho-killer here? (Laughter) Yet it doesn't say that; it doesn't need to say that. I would probably park in front of the other one.

Open Cloze

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional ________ they get to the _______, to the _____, to the painting — whatever it is. That area of design interests me the most, and I think this for me is a real clear, very simplified version of what I'm _______ about. These are a couple of garage doors painted identical, situated next to each other. So, here's the first door. You know, you get the message. You know, it's pretty clear. Take a look at the second door and see if there's any different _______. O.K., which one would you park in front of? (Laughter) Same _____, same message, same words. The only thing that's different is the expression that the individual door-owner here put into the piece — and, again, which is the psycho-killer here? (Laughter) Yet it doesn't say that; it doesn't need to say that. I would probably park in front of the other one.

Solution

  1. product
  2. color
  3. story
  4. talking
  5. message
  6. response

Original Text

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting — whatever it is. That area of design interests me the most, and I think this for me is a real clear, very simplified version of what I'm talking about. These are a couple of garage doors painted identical, situated next to each other. So, here's the first door. You know, you get the message. You know, it's pretty clear. Take a look at the second door and see if there's any different message. O.K., which one would you park in front of? (Laughter) Same color, same message, same words. The only thing that's different is the expression that the individual door-owner here put into the piece — and, again, which is the psycho-killer here? (Laughter) Yet it doesn't say that; it doesn't need to say that. I would probably park in front of the other one.

ngrams of length 2

collocation frequency
slide projector 3
lost pit 3
graphic design 3
bomb shelter 3

Important Words

  1. area
  2. begins
  3. believer
  4. big
  5. clear
  6. color
  7. couple
  8. design
  9. door
  10. doors
  11. emotion
  12. emotional
  13. expression
  14. front
  15. garage
  16. identical
  17. individual
  18. interests
  19. laughter
  20. message
  21. painted
  22. painting
  23. park
  24. piece
  25. pretty
  26. product
  27. put
  28. read
  29. real
  30. response
  31. rest
  32. simplified
  33. situated
  34. story
  35. talking
  36. version
  37. words