full transcript

From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.

Unscramble the Blue Letters

So how do we show this? We go back to Hepburn and Dietrich, but now we mrege them. So we're talking about different planes, different pceies of paper. So this is on a semi-transparent piece of velum. It's one part of the form and content. When it's on top of the paper board, which is the opposite, it forms this. So even if you don't know anything about this book, you are forced to consider a siglne person straddling two palens of eneticxse. And the object itself invited exploration interaction, consideration and touch.

Open Cloze

So how do we show this? We go back to Hepburn and Dietrich, but now we _____ them. So we're talking about different planes, different ______ of paper. So this is on a semi-transparent piece of velum. It's one part of the form and content. When it's on top of the paper board, which is the opposite, it forms this. So even if you don't know anything about this book, you are forced to consider a ______ person straddling two ______ of _________. And the object itself invited exploration interaction, consideration and touch.

Solution

  1. planes
  2. pieces
  3. merge
  4. existence
  5. single

Original Text

So how do we show this? We go back to Hepburn and Dietrich, but now we merge them. So we're talking about different planes, different pieces of paper. So this is on a semi-transparent piece of velum. It's one part of the form and content. When it's on top of the paper board, which is the opposite, it forms this. So even if you don't know anything about this book, you are forced to consider a single person straddling two planes of existence. And the object itself invited exploration interaction, consideration and touch.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
book designer 2

Important Words

  1. board
  2. book
  3. consideration
  4. content
  5. dietrich
  6. existence
  7. exploration
  8. forced
  9. form
  10. forms
  11. hepburn
  12. interaction
  13. invited
  14. merge
  15. object
  16. paper
  17. part
  18. person
  19. piece
  20. pieces
  21. planes
  22. show
  23. single
  24. straddling
  25. talking
  26. top
  27. touch
  28. velum