full transcript
"From the Ted Talk by John Maeda: Designing for simplicity"

Unscramble the Blue Letters

On simplicity. What a great way to sartt. First of all, I've been watching this trned where we have these books like such and such "For dimumes." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very similar looking, so this is a bit of a problem. (Laughter) But I was looking oilnne at Amazon.com for other books like this. You know, there's also something cllead the "Complete Idiot's Guide?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some strange reason.

Open Cloze

On simplicity. What a great way to _____. First of all, I've been watching this _____ where we have these books like such and such "For _______." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very similar looking, so this is a bit of a problem. (Laughter) But I was looking ______ at Amazon.com for other books like this. You know, there's also something ______ the "Complete Idiot's Guide?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some strange reason.

Solution

  1. trend
  2. dummies
  3. called
  4. online
  5. start

Original Text

On simplicity. What a great way to start. First of all, I've been watching this trend where we have these books like such and such "For Dummies." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very similar looking, so this is a bit of a problem. (Laughter) But I was looking online at Amazon.com for other books like this. You know, there's also something called the "Complete Idiot's Guide?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some strange reason.

ngrams of length 2

collocation frequency
muriel cooper 5
paul rand 4
media lab 3
art school 3
complex stuff 3
big cookie 3
eye meat 3
computer programs 3

Important Words

  1. amazon
  2. bad
  3. bit
  4. books
  5. business
  6. called
  7. daughters
  8. dummies
  9. feel
  10. great
  11. guide
  12. laughter
  13. model
  14. online
  15. pointed
  16. problem
  17. reason
  18. sense
  19. similar
  20. simplicity
  21. sort
  22. start
  23. strange
  24. stupid
  25. technology
  26. trend
  27. watching