full transcript
"From the Ted Talk by Joseph Nye: Global power shifts"

Unscramble the Blue Letters

Now the problem is that we're not thinking about it in very innovative ways. So let me step back and ask: what's power? Power is simple the ability to affect others to get the ouomcets you want, and you can do it in three ways. You can do it with threats of coroicen, "sticks," you can do it with pyantmes, "carrots," or you can do it by getting others to want what you want. And that ability to get others to want what you want, to get the outcomes you want without coercion or payment, is what I call soft power. And that soft power has been much nteeclegd and much misunderstood, and yet it's tremendously important. Indeed, if you can lraen to use more soft power, you can save a lot on catrros and stkics. Traditionally, the way people thought about power was primarily in trems of military pwoer. For example, the great Oxford historian who taught here at this university, A.J.P. Taylor, defined a great power as a country able to prevail in war. But we need a new narrative if we're to understand power in the 21st century. It's not just prevailing at war, though war still persists. It's not whose army wins; it's also whose story wins. And we have to think much more in terms of naatvrries and whose narrative is going to be effective.

Open Cloze

Now the problem is that we're not thinking about it in very innovative ways. So let me step back and ask: what's power? Power is simple the ability to affect others to get the ________ you want, and you can do it in three ways. You can do it with threats of ________, "sticks," you can do it with ________, "carrots," or you can do it by getting others to want what you want. And that ability to get others to want what you want, to get the outcomes you want without coercion or payment, is what I call soft power. And that soft power has been much _________ and much misunderstood, and yet it's tremendously important. Indeed, if you can _____ to use more soft power, you can save a lot on _______ and ______. Traditionally, the way people thought about power was primarily in _____ of military _____. For example, the great Oxford historian who taught here at this university, A.J.P. Taylor, defined a great power as a country able to prevail in war. But we need a new narrative if we're to understand power in the 21st century. It's not just prevailing at war, though war still persists. It's not whose army wins; it's also whose story wins. And we have to think much more in terms of __________ and whose narrative is going to be effective.

Solution

  1. payments
  2. neglected
  3. learn
  4. outcomes
  5. sticks
  6. terms
  7. carrots
  8. power
  9. narratives
  10. coercion

Original Text

Now the problem is that we're not thinking about it in very innovative ways. So let me step back and ask: what's power? Power is simple the ability to affect others to get the outcomes you want, and you can do it in three ways. You can do it with threats of coercion, "sticks," you can do it with payments, "carrots," or you can do it by getting others to want what you want. And that ability to get others to want what you want, to get the outcomes you want without coercion or payment, is what I call soft power. And that soft power has been much neglected and much misunderstood, and yet it's tremendously important. Indeed, if you can learn to use more soft power, you can save a lot on carrots and sticks. Traditionally, the way people thought about power was primarily in terms of military power. For example, the great Oxford historian who taught here at this university, A.J.P. Taylor, defined a great power as a country able to prevail in war. But we need a new narrative if we're to understand power in the 21st century. It's not just prevailing at war, though war still persists. It's not whose army wins; it's also whose story wins. And we have to think much more in terms of narratives and whose narrative is going to be effective.

ngrams of length 2

collocation frequency
united states 10
soft power 8
power transition 6
power diffusion 4
military power 4
foreign policy 4
good news 3
goldman sachs 3
hard power 3
smart power 3
public goods 3

Important Words

  1. ability
  2. affect
  3. army
  4. call
  5. carrots
  6. century
  7. coercion
  8. country
  9. defined
  10. effective
  11. great
  12. historian
  13. important
  14. innovative
  15. learn
  16. lot
  17. military
  18. misunderstood
  19. narrative
  20. narratives
  21. neglected
  22. outcomes
  23. oxford
  24. payment
  25. payments
  26. people
  27. persists
  28. power
  29. prevail
  30. prevailing
  31. primarily
  32. problem
  33. save
  34. simple
  35. soft
  36. step
  37. sticks
  38. story
  39. taught
  40. taylor
  41. terms
  42. thinking
  43. thought
  44. threats
  45. traditionally
  46. tremendously
  47. understand
  48. university
  49. war
  50. ways
  51. wins