full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters

The next thing that you need to understand as a pplicinre is that when you introduce change, you need to do it extraordinarily carefully. Now I often have joked that I spend almost as much time designing the introduction of change as I do the change itself, and I'm sure that we can all retlae to that when something that we use a lot changes and then we have to adjust. The fact is, people can become very efficient at using bad design, and so even if the change is good for them in the long run, it's still incredibly frustrating when it happens, and this is particularly true with user-generated content platforms, because people can rightfully claim a sense of onheiwrsp. It is, after all, their cotnent.

Open Cloze

The next thing that you need to understand as a _________ is that when you introduce change, you need to do it extraordinarily carefully. Now I often have joked that I spend almost as much time designing the introduction of change as I do the change itself, and I'm sure that we can all ______ to that when something that we use a lot changes and then we have to adjust. The fact is, people can become very efficient at using bad design, and so even if the change is good for them in the long run, it's still incredibly frustrating when it happens, and this is particularly true with user-generated content platforms, because people can rightfully claim a sense of _________. It is, after all, their _______.

Solution

  1. content
  2. relate
  3. ownership
  4. principle

Original Text

The next thing that you need to understand as a principle is that when you introduce change, you need to do it extraordinarily carefully. Now I often have joked that I spend almost as much time designing the introduction of change as I do the change itself, and I'm sure that we can all relate to that when something that we use a lot changes and then we have to adjust. The fact is, people can become very efficient at using bad design, and so even if the change is good for them in the long run, it's still incredibly frustrating when it happens, and this is particularly true with user-generated content platforms, because people can rightfully claim a sense of ownership. It is, after all, their content.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
billion people 2
allowed people 2

Important Words

  1. adjust
  2. bad
  3. carefully
  4. change
  5. claim
  6. content
  7. design
  8. designing
  9. efficient
  10. extraordinarily
  11. fact
  12. frustrating
  13. good
  14. incredibly
  15. introduce
  16. introduction
  17. joked
  18. long
  19. lot
  20. ownership
  21. people
  22. platforms
  23. principle
  24. relate
  25. rightfully
  26. run
  27. sense
  28. spend
  29. time
  30. true
  31. understand