full transcript

From the Ted Talk by Tristan Harris: How a handful of tech companies control billions of minds every day

Unscramble the Blue Letters

Now, if this is mknaig you feel a little bit of outrage, notice that that thought just comes over you. Outrage is a really good way also of getting your attention, because we don't cosohe outrage. It happens to us. And if you're the Facebook newsfeed, whether you'd want to or not, you actually benefit when there's outrage. Because outrage doesn't just schedule a reaction in emotional time, space, for you. We want to share that otuagre with other people. So we want to hit share and say, "Can you believe the thing that they said?" And so outrage works really well at getting attention, such that if Facebook had a choice between showing you the outrage feed and a calm newsfeed, they would want to show you the outrage feed, not because someone consciously chose that, but because that worked better at getting your attention. And the newsfeed control room is not anutlcaobce to us. It's only accountable to maximizing anitetton. It's also accountable, because of the business model of aedvinistrg, for anybody who can pay the most to actually walk into the crotnol room and say, "That group over there, I want to schedule these thgohtus into their minds." So you can tgraet, you can precisely target a lie directly to the people who are most susceptible. And because this is profitable, it's only going to get worse.

Open Cloze

Now, if this is ______ you feel a little bit of outrage, notice that that thought just comes over you. Outrage is a really good way also of getting your attention, because we don't ______ outrage. It happens to us. And if you're the Facebook newsfeed, whether you'd want to or not, you actually benefit when there's outrage. Because outrage doesn't just schedule a reaction in emotional time, space, for you. We want to share that _______ with other people. So we want to hit share and say, "Can you believe the thing that they said?" And so outrage works really well at getting attention, such that if Facebook had a choice between showing you the outrage feed and a calm newsfeed, they would want to show you the outrage feed, not because someone consciously chose that, but because that worked better at getting your attention. And the newsfeed control room is not ___________ to us. It's only accountable to maximizing _________. It's also accountable, because of the business model of ___________, for anybody who can pay the most to actually walk into the _______ room and say, "That group over there, I want to schedule these ________ into their minds." So you can ______, you can precisely target a lie directly to the people who are most susceptible. And because this is profitable, it's only going to get worse.

Solution

  1. accountable
  2. making
  3. thoughts
  4. choose
  5. attention
  6. outrage
  7. target
  8. advertising
  9. control

Original Text

Now, if this is making you feel a little bit of outrage, notice that that thought just comes over you. Outrage is a really good way also of getting your attention, because we don't choose outrage. It happens to us. And if you're the Facebook newsfeed, whether you'd want to or not, you actually benefit when there's outrage. Because outrage doesn't just schedule a reaction in emotional time, space, for you. We want to share that outrage with other people. So we want to hit share and say, "Can you believe the thing that they said?" And so outrage works really well at getting attention, such that if Facebook had a choice between showing you the outrage feed and a calm newsfeed, they would want to show you the outrage feed, not because someone consciously chose that, but because that worked better at getting your attention. And the newsfeed control room is not accountable to us. It's only accountable to maximizing attention. It's also accountable, because of the business model of advertising, for anybody who can pay the most to actually walk into the control room and say, "That group over there, I want to schedule these thoughts into their minds." So you can target, you can precisely target a lie directly to the people who are most susceptible. And because this is profitable, it's only going to get worse.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
control room 5
billion people 5
superhuman ability 4
control rooms 2
lab called 2
persuasive technology 2
technology lab 2
business model 2
human nature 2
hypothetical future 2
runaway artificial 2
lizard brain 2

ngrams of length 3

collocation frequency
persuasive technology lab 2

Important Words

  1. accountable
  2. advertising
  3. attention
  4. benefit
  5. bit
  6. business
  7. calm
  8. choice
  9. choose
  10. chose
  11. consciously
  12. control
  13. emotional
  14. facebook
  15. feed
  16. feel
  17. good
  18. group
  19. hit
  20. lie
  21. making
  22. maximizing
  23. minds
  24. model
  25. newsfeed
  26. notice
  27. outrage
  28. pay
  29. people
  30. precisely
  31. profitable
  32. reaction
  33. room
  34. schedule
  35. share
  36. show
  37. showing
  38. space
  39. susceptible
  40. target
  41. thought
  42. thoughts
  43. time
  44. walk
  45. worked
  46. works
  47. worse