full transcript
"From the Ted Talk by Jason Clay: How big brands can help save biodiversity"

Unscramble the Blue Letters

So what brings the different entities to the table? It's risk and demand. For the big companies, it's reputational risk, but more importantly, they don't care what the price of commodities is. If they don't have commodities, they don't have a business. They care about availability, so the big risk for them is not having product at all. For the producers, if a buyer wants to buy something produced a certain way, that's what brings them to the table. So it's the dmaned that brings them to the table. The good news is we identified a hundred companies two years ago. In the last 18 months, we've signed aereetngms with 40 of those hundred companies to begin to work with them on their supply chain. And in the next 18 months, we will have signed up to work with another 40, and we think we'll get those sinegd as well. Now what we're doing is bringing the CEOs of these 80 companies together to help twist the arms of the fnail 20, to brnig them to the tlbae, because they don't like NGOs, they've never worked with NGOs, they're concerned about this, they're concerned about that, but we all need to be in this together. So we're pulling out all the stops. We're using whatever levgerae we have to bring them to the table.

Open Cloze

So what brings the different entities to the table? It's risk and demand. For the big companies, it's reputational risk, but more importantly, they don't care what the price of commodities is. If they don't have commodities, they don't have a business. They care about availability, so the big risk for them is not having product at all. For the producers, if a buyer wants to buy something produced a certain way, that's what brings them to the table. So it's the ______ that brings them to the table. The good news is we identified a hundred companies two years ago. In the last 18 months, we've signed __________ with 40 of those hundred companies to begin to work with them on their supply chain. And in the next 18 months, we will have signed up to work with another 40, and we think we'll get those ______ as well. Now what we're doing is bringing the CEOs of these 80 companies together to help twist the arms of the _____ 20, to _____ them to the _____, because they don't like NGOs, they've never worked with NGOs, they're concerned about this, they're concerned about that, but we all need to be in this together. So we're pulling out all the stops. We're using whatever ________ we have to bring them to the table.

Solution

  1. leverage
  2. signed
  3. bring
  4. agreements
  5. demand
  6. table
  7. final

Original Text

So what brings the different entities to the table? It's risk and demand. For the big companies, it's reputational risk, but more importantly, they don't care what the price of commodities is. If they don't have commodities, they don't have a business. They care about availability, so the big risk for them is not having product at all. For the producers, if a buyer wants to buy something produced a certain way, that's what brings them to the table. So it's the demand that brings them to the table. The good news is we identified a hundred companies two years ago. In the last 18 months, we've signed agreements with 40 of those hundred companies to begin to work with them on their supply chain. And in the next 18 months, we will have signed up to work with another 40, and we think we'll get those signed as well. Now what we're doing is bringing the CEOs of these 80 companies together to help twist the arms of the final 20, to bring them to the table, because they don't like NGOs, they've never worked with NGOs, they're concerned about this, they're concerned about that, but we all need to be in this together. So we're pulling out all the stops. We're using whatever leverage we have to bring them to the table.

ngrams of length 2

collocation frequency
palm oil 8
chocolate company 3
brazil nuts 3

Important Words

  1. agreements
  2. arms
  3. availability
  4. big
  5. bring
  6. bringing
  7. brings
  8. business
  9. buy
  10. buyer
  11. care
  12. ceos
  13. chain
  14. commodities
  15. companies
  16. concerned
  17. demand
  18. entities
  19. final
  20. good
  21. identified
  22. importantly
  23. leverage
  24. months
  25. news
  26. ngos
  27. price
  28. produced
  29. producers
  30. product
  31. pulling
  32. reputational
  33. risk
  34. signed
  35. stops
  36. supply
  37. table
  38. twist
  39. work
  40. worked
  41. years