full transcript

From the Ted Talk by Clay Shirky: How cognitive surplus will change the world

Unscramble the Blue Letters

This is a graph from a paper by Uri Gneezy and Aldo Rustichini, who set out to test, at the beginning of this decade, what they claeld "deterrence theory." And derntcreee thoery is a very simple theory of human behavior: If you want somebody to do less of something, add a punishment and they'll do less of it. Simple, sttoifghwrrarad, commonsensical — also, largely untested. And so they went and studied 10 daycare centers in Haifa, iesral. They studied those daacrye centers at the time of highest tension, which is pick-up time. At pick-up time the teachers, who have been with your children all day, would like you to be there at the appointed hour to take your children back. Meanwhile, the patnres — perhaps a little busy at work, runnnig late, running errands — want a little slack to pick the kids up late.

Open Cloze

This is a graph from a paper by Uri Gneezy and Aldo Rustichini, who set out to test, at the beginning of this decade, what they ______ "deterrence theory." And __________ ______ is a very simple theory of human behavior: If you want somebody to do less of something, add a punishment and they'll do less of it. Simple, _______________, commonsensical — also, largely untested. And so they went and studied 10 daycare centers in Haifa, ______. They studied those _______ centers at the time of highest tension, which is pick-up time. At pick-up time the teachers, who have been with your children all day, would like you to be there at the appointed hour to take your children back. Meanwhile, the _______ — perhaps a little busy at work, _______ late, running errands — want a little slack to pick the kids up late.

Solution

  1. theory
  2. running
  3. parents
  4. israel
  5. daycare
  6. deterrence
  7. straightforward
  8. called

Original Text

This is a graph from a paper by Uri Gneezy and Aldo Rustichini, who set out to test, at the beginning of this decade, what they called "deterrence theory." And deterrence theory is a very simple theory of human behavior: If you want somebody to do less of something, add a punishment and they'll do less of it. Simple, straightforward, commonsensical — also, largely untested. And so they went and studied 10 daycare centers in Haifa, Israel. They studied those daycare centers at the time of highest tension, which is pick-up time. At pick-up time the teachers, who have been with your children all day, would like you to be there at the appointed hour to take your children back. Meanwhile, the parents — perhaps a little busy at work, running late, running errands — want a little slack to pick the kids up late.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
cognitive surplus 6
daycare centers 6
media landscape 4
free time 3
trillion hours 3
creative act 3
mobile phones 2
tacit information 2
couch potatoes 2
human motivation 2
critical difference 2
intrinsic motivations 2
daycare center 2
social constraints 2
dozen weeks 2
side effect 2

Important Words

  1. add
  2. aldo
  3. appointed
  4. beginning
  5. busy
  6. called
  7. centers
  8. children
  9. commonsensical
  10. day
  11. daycare
  12. decade
  13. deterrence
  14. errands
  15. gneezy
  16. graph
  17. haifa
  18. highest
  19. hour
  20. human
  21. israel
  22. kids
  23. largely
  24. late
  25. paper
  26. parents
  27. pick
  28. punishment
  29. running
  30. rustichini
  31. set
  32. simple
  33. slack
  34. straightforward
  35. studied
  36. teachers
  37. tension
  38. test
  39. theory
  40. time
  41. untested
  42. uri
  43. work