full transcript

From the Ted Talk by Nancy Lublin: How data from a crisis text line is saving lives

Unscramble the Blue Letters

We couldn't believe this was happening. We couldn't believe that something so horrific could happen to a hmuan being, and that she would share it with us — something so intimate, so paroesnl. And we realized we had to stop triaging this and we had to build a crisis text line for these people in pain. So we launched Crisis Text Line, very qelutiy, in Chicago and El Paso — just a few thousand polepe in each merkat. And in four months, we were in all 295 area codes in America. Just to put that into perspective, that's zero marketing and fteasr growth than when Facebook first launched.

Open Cloze

We couldn't believe this was happening. We couldn't believe that something so horrific could happen to a _____ being, and that she would share it with us — something so intimate, so ________. And we realized we had to stop triaging this and we had to build a crisis text line for these people in pain. So we launched Crisis Text Line, very _______, in Chicago and El Paso — just a few thousand ______ in each ______. And in four months, we were in all 295 area codes in America. Just to put that into perspective, that's zero marketing and ______ growth than when Facebook first launched.

Solution

  1. people
  2. human
  3. market
  4. personal
  5. faster
  6. quietly

Original Text

We couldn't believe this was happening. We couldn't believe that something so horrific could happen to a human being, and that she would share it with us — something so intimate, so personal. And we realized we had to stop triaging this and we had to build a crisis text line for these people in pain. So we launched Crisis Text Line, very quietly, in Chicago and El Paso — just a few thousand people in each market. And in four months, we were in all 295 area codes in America. Just to put that into perspective, that's zero marketing and faster growth than when Facebook first launched.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
text messages 5
crisis text 4
percent match 4
young people 3
peanut butter 3
text line 3
day cards 2
senior citizens 2
crisis counselor 2
substance abuse 2
worst day 2
health activist 2

ngrams of length 3

collocation frequency
crisis text line 3

Important Words

  1. america
  2. area
  3. build
  4. chicago
  5. codes
  6. crisis
  7. el
  8. facebook
  9. faster
  10. growth
  11. happen
  12. happening
  13. horrific
  14. human
  15. intimate
  16. launched
  17. line
  18. market
  19. marketing
  20. months
  21. pain
  22. paso
  23. people
  24. personal
  25. perspective
  26. put
  27. quietly
  28. realized
  29. share
  30. stop
  31. text
  32. thousand
  33. triaging