full transcript

From the Ted Talk by Tim Brown: Designers -- think big!

Unscramble the Blue Letters

This is the second pjcerot that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 mhnots later, the product was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more aatctvtire, making them a bit easier to use, making them more marketable. By focusing on a dgesin, maybe just a single product, I was being incremental and not having much of an impact.

Open Cloze

This is the second _______ that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 ______ later, the product was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more __________, making them a bit easier to use, making them more marketable. By focusing on a ______, maybe just a single product, I was being incremental and not having much of an impact.

Solution

  1. months
  2. attractive
  3. design
  4. project

Original Text

This is the second project that I did. It's a fax machine. I put an attractive shell around some new technology. Again, 18 months later, the product was obsolete. And now, of course, the whole technology is obsolete. Now, I'm a fairly slow learner, but eventually it occurred to me that maybe what passed for design wasn't all that important — making things more attractive, making them a bit easier to use, making them more marketable. By focusing on a design, maybe just a single product, I was being incremental and not having much of an impact.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
design thinking 12
bit easier 2
bigger impact 2
great western 2
designer glasses 2
basic ideas 2
developing world 2
welfare state 2
change shift 2

Important Words

  1. attractive
  2. bit
  3. design
  4. easier
  5. eventually
  6. fax
  7. focusing
  8. impact
  9. important
  10. incremental
  11. learner
  12. machine
  13. making
  14. marketable
  15. months
  16. obsolete
  17. occurred
  18. passed
  19. product
  20. project
  21. put
  22. shell
  23. single
  24. slow
  25. technology