full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters

Now, the next thing that you need to understand is how to design with data. Now, when you're working on pdutrcos like this, you have ilrdeincbe amounts of imifonoartn about how people are using your product that you can then use to inueclnfe your design dnicisoes, but it's not just as simple as following the numbers. Let me give you an example so that you can understand what I mean. fcebaook has had a tool for a long time that allowed people to report photos that may be in violation of our community standards, things like spam and ausbe. And there were a ton of photos reported, but as it turns out, only a smlal petrnacege were actually in violation of those community standards. Most of them were just your typical party photo. Now, to give you a specific hypothetical example, let's say my friend Laura hypothetically updalos a picture of me from a drunken night of karaoke. This is purely hypothetical, I can assure you. (Laughter) Now, incidentally, you know how some people are kind of weirrod that their boss or employee is going to discover embarrassing photos of them on Facebook? Do you know how hard that is to avoid when you actually work at Facebook? So anyway, there are lots of these photos being erroneously roperetd as spam and abuse, and one of the engineers on the team had a hnuch. He really thought there was something else going on and he was right, because when he looked through a bunch of the cases, he found that most of them were from people who were requesting the takedown of a photo of themselves. Now this was a scenario that the team never even took into anccout before. So they aeddd a new feature that allowed ppoele to message their friend to ask them to take the photo down. But it didn't work. Only 20 percent of people sent the message to their friend. So the team went back at it. They consulted with experts in conflict resolution. They even studied the universal principles of polite lngagaue, which I didn't even actually know exteisd until this research happened. And they found something really interesting. They had to go beyond just helping people ask their friend to take the photo down. They had to help people express to their friend how the photo made them feel.

Open Cloze

Now, the next thing that you need to understand is how to design with data. Now, when you're working on ________ like this, you have __________ amounts of ___________ about how people are using your product that you can then use to _________ your design _________, but it's not just as simple as following the numbers. Let me give you an example so that you can understand what I mean. ________ has had a tool for a long time that allowed people to report photos that may be in violation of our community standards, things like spam and _____. And there were a ton of photos reported, but as it turns out, only a _____ __________ were actually in violation of those community standards. Most of them were just your typical party photo. Now, to give you a specific hypothetical example, let's say my friend Laura hypothetically _______ a picture of me from a drunken night of karaoke. This is purely hypothetical, I can assure you. (Laughter) Now, incidentally, you know how some people are kind of _______ that their boss or employee is going to discover embarrassing photos of them on Facebook? Do you know how hard that is to avoid when you actually work at Facebook? So anyway, there are lots of these photos being erroneously ________ as spam and abuse, and one of the engineers on the team had a _____. He really thought there was something else going on and he was right, because when he looked through a bunch of the cases, he found that most of them were from people who were requesting the takedown of a photo of themselves. Now this was a scenario that the team never even took into _______ before. So they _____ a new feature that allowed ______ to message their friend to ask them to take the photo down. But it didn't work. Only 20 percent of people sent the message to their friend. So the team went back at it. They consulted with experts in conflict resolution. They even studied the universal principles of polite ________, which I didn't even actually know _______ until this research happened. And they found something really interesting. They had to go beyond just helping people ask their friend to take the photo down. They had to help people express to their friend how the photo made them feel.

Solution

  1. facebook
  2. worried
  3. incredible
  4. uploads
  5. account
  6. hunch
  7. added
  8. language
  9. percentage
  10. abuse
  11. people
  12. small
  13. existed
  14. decisions
  15. influence
  16. information
  17. products
  18. reported

Original Text

Now, the next thing that you need to understand is how to design with data. Now, when you're working on products like this, you have incredible amounts of information about how people are using your product that you can then use to influence your design decisions, but it's not just as simple as following the numbers. Let me give you an example so that you can understand what I mean. Facebook has had a tool for a long time that allowed people to report photos that may be in violation of our community standards, things like spam and abuse. And there were a ton of photos reported, but as it turns out, only a small percentage were actually in violation of those community standards. Most of them were just your typical party photo. Now, to give you a specific hypothetical example, let's say my friend Laura hypothetically uploads a picture of me from a drunken night of karaoke. This is purely hypothetical, I can assure you. (Laughter) Now, incidentally, you know how some people are kind of worried that their boss or employee is going to discover embarrassing photos of them on Facebook? Do you know how hard that is to avoid when you actually work at Facebook? So anyway, there are lots of these photos being erroneously reported as spam and abuse, and one of the engineers on the team had a hunch. He really thought there was something else going on and he was right, because when he looked through a bunch of the cases, he found that most of them were from people who were requesting the takedown of a photo of themselves. Now this was a scenario that the team never even took into account before. So they added a new feature that allowed people to message their friend to ask them to take the photo down. But it didn't work. Only 20 percent of people sent the message to their friend. So the team went back at it. They consulted with experts in conflict resolution. They even studied the universal principles of polite language, which I didn't even actually know existed until this research happened. And they found something really interesting. They had to go beyond just helping people ask their friend to take the photo down. They had to help people express to their friend how the photo made them feel.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
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Important Words

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