full transcript

From the Ted Talk by David Carson: Design and discovery

Unscramble the Blue Letters

This is working with mrslaahl McLuhan. I stayed and worked with his wife and son, Eric, and we came up with csloe to 600 quotes from Marshall that are just amazing in terms of being ahead of the times, predicting so much of what has happened in the advertising, television, midea world. And so this book is called "Probes." It's another word for quotes. And it's — a lot of them are never — have never been published before, and basically, I've ierrnpteetd the different quotes. So, this was the contents page originally. When I got done it was 540 pages, and then the publisher, Gingko pesrs, ended up ctnuitg it down considerably: it's just under 400 pages now. But I deiecdd I liked this contents page — I liked the way it looks — so I kept it. (Laughter) It now has no relevance to the book whatsoever, but it's a nice spread, I think, in there. (Laughter)

Open Cloze

This is working with ________ McLuhan. I stayed and worked with his wife and son, Eric, and we came up with _____ to 600 quotes from Marshall that are just amazing in terms of being ahead of the times, predicting so much of what has happened in the advertising, television, _____ world. And so this book is called "Probes." It's another word for quotes. And it's — a lot of them are never — have never been published before, and basically, I've ___________ the different quotes. So, this was the contents page originally. When I got done it was 540 pages, and then the publisher, Gingko _____, ended up _______ it down considerably: it's just under 400 pages now. But I _______ I liked this contents page — I liked the way it looks — so I kept it. (Laughter) It now has no relevance to the book whatsoever, but it's a nice spread, I think, in there. (Laughter)

Solution

  1. marshall
  2. interpreted
  3. media
  4. press
  5. cutting
  6. decided
  7. close

Original Text

This is working with Marshall McLuhan. I stayed and worked with his wife and son, Eric, and we came up with close to 600 quotes from Marshall that are just amazing in terms of being ahead of the times, predicting so much of what has happened in the advertising, television, media world. And so this book is called "Probes." It's another word for quotes. And it's — a lot of them are never — have never been published before, and basically, I've interpreted the different quotes. So, this was the contents page originally. When I got done it was 540 pages, and then the publisher, Gingko Press, ended up cutting it down considerably: it's just under 400 pages now. But I decided I liked this contents page — I liked the way it looks — so I kept it. (Laughter) It now has no relevance to the book whatsoever, but it's a nice spread, I think, in there. (Laughter)

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
bomb shelter 3
lost pit 3
slide projector 2
couple months 2
graffiti artist 2
william burroughs 2
contents page 2
inch nails 2
real estate 2
ad ran 2
green people 2
pit bull 2

ngrams of length 3

collocation frequency
lost pit bull 2

Important Words

  1. advertising
  2. amazing
  3. basically
  4. book
  5. called
  6. close
  7. contents
  8. cutting
  9. decided
  10. ended
  11. eric
  12. gingko
  13. happened
  14. interpreted
  15. laughter
  16. lot
  17. marshall
  18. mcluhan
  19. media
  20. nice
  21. originally
  22. page
  23. pages
  24. predicting
  25. press
  26. published
  27. publisher
  28. quotes
  29. relevance
  30. son
  31. spread
  32. stayed
  33. television
  34. terms
  35. times
  36. whatsoever
  37. wife
  38. word
  39. worked
  40. working
  41. world