full transcript
"From the Ted Talk by Seth Godin: How to get your ideas to spread"

Unscramble the Blue Letters

A couple of quick rules to wrap up. The first one is: dgisen is free when you get to scale. The people who come up with stuff that's remarkable more often than not figure out how to put design to work for them. Number two: The riskiest thing you can do now is be safe. ptorcor and Gamble knows this, right? The whole model of being Proctor and Gamble is always about average products for average people. That's riksy. The safe thing to do now is to be at the fringes, be remarkable. And being very good is one of the worst things you can plsoibsy do. Very good is brniog. Very good is average. It doesn't matter whether you're making a rerocd aulbm, or you're an architect, or you have a tract on sociology. If it's very good, it's not going to work, because no one's going to notice it.

Open Cloze

A couple of quick rules to wrap up. The first one is: ______ is free when you get to scale. The people who come up with stuff that's remarkable more often than not figure out how to put design to work for them. Number two: The riskiest thing you can do now is be safe. _______ and Gamble knows this, right? The whole model of being Proctor and Gamble is always about average products for average people. That's _____. The safe thing to do now is to be at the fringes, be remarkable. And being very good is one of the worst things you can ________ do. Very good is ______. Very good is average. It doesn't matter whether you're making a ______ _____, or you're an architect, or you have a tract on sociology. If it's very good, it's not going to work, because no one's going to notice it.

Solution

  1. album
  2. proctor
  3. possibly
  4. boring
  5. record
  6. design
  7. risky

Original Text

A couple of quick rules to wrap up. The first one is: Design is free when you get to scale. The people who come up with stuff that's remarkable more often than not figure out how to put design to work for them. Number two: The riskiest thing you can do now is be safe. Proctor and Gamble knows this, right? The whole model of being Proctor and Gamble is always about average products for average people. That's risky. The safe thing to do now is to be at the fringes, be remarkable. And being very good is one of the worst things you can possibly do. Very good is boring. Very good is average. It doesn't matter whether you're making a record album, or you're an architect, or you have a tract on sociology. If it's very good, it's not going to work, because no one's going to notice it.

ngrams of length 2

collocation frequency
sliced bread 7
industrial complex 6
tv industrial 5
fashion business 4
million dollars 3
frank gehry 3

ngrams of length 3

collocation frequency
tv industrial complex 5

Important Words

  1. album
  2. architect
  3. average
  4. boring
  5. couple
  6. design
  7. figure
  8. free
  9. fringes
  10. gamble
  11. good
  12. making
  13. matter
  14. model
  15. notice
  16. number
  17. people
  18. possibly
  19. proctor
  20. products
  21. put
  22. quick
  23. record
  24. remarkable
  25. riskiest
  26. risky
  27. rules
  28. safe
  29. scale
  30. sociology
  31. stuff
  32. tract
  33. work
  34. worst
  35. wrap