full transcript

From the Ted Talk by Seth Godin: How to get your ideas to spread

Unscramble the Blue Letters

At the hreat of spreading iades is TV and stfuf like TV. TV and mass media made it really easy to spread ideas in a certain way. I call it the "TV-industrial complex." The way the TV-industrial complex wokrs, is you buy some ads, interrupt some peploe, that gets you distribution. You use the distribution you get to sell more products. You take the profit from that to buy more ads. And it goes around and around and around, the same way that the military-industrial complex wroked a long time ago. That moedl of, and we heard it yrtedasey — if we could only get onto the homepage of glooge, if we could only figure out how to get promoted there, or grab that person by the throat, and tell them about what we want to do. If we did that then everyone would pay attention, and we would win. Well, this TV-industrial complex informed my entire childhood and probably yours. I mean, all of these products succeeded because someone figured out how to touch people in a way they weren't expecting, in a way they didn't necessarily want, with an ad, over and over again until they bought it.

Open Cloze

At the _____ of spreading _____ is TV and _____ like TV. TV and mass media made it really easy to spread ideas in a certain way. I call it the "TV-industrial complex." The way the TV-industrial complex _____, is you buy some ads, interrupt some ______, that gets you distribution. You use the distribution you get to sell more products. You take the profit from that to buy more ads. And it goes around and around and around, the same way that the military-industrial complex ______ a long time ago. That _____ of, and we heard it _________ — if we could only get onto the homepage of ______, if we could only figure out how to get promoted there, or grab that person by the throat, and tell them about what we want to do. If we did that then everyone would pay attention, and we would win. Well, this TV-industrial complex informed my entire childhood and probably yours. I mean, all of these products succeeded because someone figured out how to touch people in a way they weren't expecting, in a way they didn't necessarily want, with an ad, over and over again until they bought it.

Solution

  1. model
  2. stuff
  3. heart
  4. google
  5. people
  6. worked
  7. works
  8. yesterday
  9. ideas

Original Text

At the heart of spreading ideas is TV and stuff like TV. TV and mass media made it really easy to spread ideas in a certain way. I call it the "TV-industrial complex." The way the TV-industrial complex works, is you buy some ads, interrupt some people, that gets you distribution. You use the distribution you get to sell more products. You take the profit from that to buy more ads. And it goes around and around and around, the same way that the military-industrial complex worked a long time ago. That model of, and we heard it yesterday — if we could only get onto the homepage of Google, if we could only figure out how to get promoted there, or grab that person by the throat, and tell them about what we want to do. If we did that then everyone would pay attention, and we would win. Well, this TV-industrial complex informed my entire childhood and probably yours. I mean, all of these products succeeded because someone figured out how to touch people in a way they weren't expecting, in a way they didn't necessarily want, with an ad, over and over again until they bought it.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
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average products 2
average people 2
interesting mustard 2
dutch boy 2
refrigerated section 2

ngrams of length 3

collocation frequency
guy named otto 2
named otto rohwedder 2
roast beef sandwich 2

ngrams of length 4

collocation frequency
guy named otto rohwedder 2

Important Words

  1. ad
  2. ads
  3. attention
  4. bought
  5. buy
  6. call
  7. childhood
  8. complex
  9. distribution
  10. easy
  11. entire
  12. expecting
  13. figure
  14. figured
  15. google
  16. grab
  17. heard
  18. heart
  19. homepage
  20. ideas
  21. informed
  22. interrupt
  23. long
  24. mass
  25. media
  26. model
  27. necessarily
  28. pay
  29. people
  30. person
  31. products
  32. profit
  33. promoted
  34. sell
  35. spread
  36. spreading
  37. stuff
  38. succeeded
  39. throat
  40. time
  41. touch
  42. tv
  43. win
  44. worked
  45. works
  46. yesterday