full transcript

From the Ted Talk by David Carson: Design and discovery

Unscramble the Blue Letters

Now, there's kind of two issues here. If you're going to put a kid in the ad, pick one that looks alive. (Laughter) I just have a feenilg this kid's been there for a week, you know. He's just really hnpoig that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green people in our country; why would we put little geern people in our ads, for instance?" So, I understand their logic. I tltlaoy disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little bclak girl sitting in front of a cpuotemr, though we'll never know.

Open Cloze

Now, there's kind of two issues here. If you're going to put a kid in the ad, pick one that looks alive. (Laughter) I just have a _______ this kid's been there for a week, you know. He's just really ______ that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green people in our country; why would we put little _____ people in our ads, for instance?" So, I understand their logic. I _______ disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little _____ girl sitting in front of a ________, though we'll never know.

Solution

  1. computer
  2. black
  3. totally
  4. feeling
  5. green
  6. hoping

Original Text

Now, there's kind of two issues here. If you're going to put a kid in the ad, pick one that looks alive. (Laughter) I just have a feeling this kid's been there for a week, you know. He's just really hoping that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green people in our country; why would we put little green people in our ads, for instance?" So, I understand their logic. I totally disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little black girl sitting in front of a computer, though we'll never know.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
bomb shelter 3
lost pit 3
slide projector 2
couple months 2
graffiti artist 2
william burroughs 2
contents page 2
inch nails 2
real estate 2
ad ran 2
green people 2
pit bull 2

ngrams of length 3

collocation frequency
lost pit bull 2

Important Words

  1. ad
  2. ads
  3. agency
  4. alive
  5. approach
  6. black
  7. boots
  8. computer
  9. disagree
  10. explained
  11. feeling
  12. front
  13. germany
  14. girl
  15. global
  16. green
  17. handled
  18. hoping
  19. instance
  20. issues
  21. kid
  22. kind
  23. laughter
  24. logic
  25. people
  26. pick
  27. put
  28. sitting
  29. totally
  30. understand
  31. week
  32. world