full transcript
"From the Ted Talk by Christina Wallace: How to stop swiping and find your person on dating apps"

Unscramble the Blue Letters

So when I went back online in the spring of 2016, I decided to reengineer the pesorcs through some classic business tools. First, I went to OkCupid, because I wanted to aoivd the gamification of swipe-based apps. And also, because I wanted a writing smaple. Next, I set up a sales funnel, throwing out any sense of my type, and instead defining the criteria that would qflauiy a lead. An inbound message had to do three things: had to be written in complete sentences and with good grammar; it had to reference something in my profile, so I know it's not a copy-and-paste situation; and it had to avoid all sexual content. I figured this was a pretty low bar, but it turns out, of my 210 inbunod meeassgs, only 14 percent cleared that hrudle.

Open Cloze

So when I went back online in the spring of 2016, I decided to reengineer the _______ through some classic business tools. First, I went to OkCupid, because I wanted to _____ the gamification of swipe-based apps. And also, because I wanted a writing ______. Next, I set up a sales funnel, throwing out any sense of my type, and instead defining the criteria that would _______ a lead. An inbound message had to do three things: had to be written in complete sentences and with good grammar; it had to reference something in my profile, so I know it's not a copy-and-paste situation; and it had to avoid all sexual content. I figured this was a pretty low bar, but it turns out, of my 210 _______ ________, only 14 percent cleared that ______.

Solution

  1. process
  2. avoid
  3. messages
  4. sample
  5. inbound
  6. qualify
  7. hurdle

Original Text

So when I went back online in the spring of 2016, I decided to reengineer the process through some classic business tools. First, I went to OkCupid, because I wanted to avoid the gamification of swipe-based apps. And also, because I wanted a writing sample. Next, I set up a sales funnel, throwing out any sense of my type, and instead defining the criteria that would qualify a lead. An inbound message had to do three things: had to be written in complete sentences and with good grammar; it had to reference something in my profile, so I know it's not a copy-and-paste situation; and it had to avoid all sexual content. I figured this was a pretty low bar, but it turns out, of my 210 inbound messages, only 14 percent cleared that hurdle.

ngrams of length 2

collocation frequency
online dating 4

Important Words

  1. apps
  2. avoid
  3. bar
  4. business
  5. classic
  6. cleared
  7. complete
  8. content
  9. criteria
  10. decided
  11. defining
  12. figured
  13. funnel
  14. gamification
  15. good
  16. hurdle
  17. inbound
  18. lead
  19. message
  20. messages
  21. okcupid
  22. online
  23. percent
  24. pretty
  25. process
  26. profile
  27. qualify
  28. reengineer
  29. reference
  30. sales
  31. sample
  32. sense
  33. sentences
  34. set
  35. sexual
  36. spring
  37. throwing
  38. tools
  39. turns
  40. type
  41. wanted
  42. writing
  43. written