full transcript

From the Ted Talk by Jens Burchardt: How we can curb climate change by spending two percent more on everything

Unscramble the Blue Letters

Wait, that can't be right. That's not even a percent of the final sales value. Well, let's do the math. If you spend 30,000 euros for a car, what are you actually paying for? Well, first of all, the car company needs to make money. So the first 20 percent are for its mairgn, for marketing, the whole sales ozanogaitirn, overhead and so on. The car needs to be assembled — another 20 prencet goes to production. First, the patrs of the car have to be assembled — 40 percent go to suppliers. In this whole process, many things need to be moved from A to B and back, so more goes to ttrtsooanaprin. Now only 15 percent of the price of the car is actually for the materials in it. Things like the battery, aluminum, pasctlis, glass, and two percent for the steel. This means that materials that make up 90 percent of a car's eosisimn footprint by the time that I can buy it in the delaiehrsp make up only 15 percent of its costs. And it means that even [though] the car company has to pay 50 percent more for the steel in the car, this only translates into a very small mrukap on my final sales price.

Open Cloze

Wait, that can't be right. That's not even a percent of the final sales value. Well, let's do the math. If you spend 30,000 euros for a car, what are you actually paying for? Well, first of all, the car company needs to make money. So the first 20 percent are for its ______, for marketing, the whole sales ____________, overhead and so on. The car needs to be assembled — another 20 _______ goes to production. First, the _____ of the car have to be assembled — 40 percent go to suppliers. In this whole process, many things need to be moved from A to B and back, so more goes to ______________. Now only 15 percent of the price of the car is actually for the materials in it. Things like the battery, aluminum, ________, glass, and two percent for the steel. This means that materials that make up 90 percent of a car's ________ footprint by the time that I can buy it in the __________ make up only 15 percent of its costs. And it means that even [though] the car company has to pay 50 percent more for the steel in the car, this only translates into a very small ______ on my final sales price.

Solution

  1. percent
  2. emission
  3. margin
  4. transportation
  5. organization
  6. parts
  7. markup
  8. plastics
  9. dealership

Original Text

Wait, that can't be right. That's not even a percent of the final sales value. Well, let's do the math. If you spend 30,000 euros for a car, what are you actually paying for? Well, first of all, the car company needs to make money. So the first 20 percent are for its margin, for marketing, the whole sales organization, overhead and so on. The car needs to be assembled — another 20 percent goes to production. First, the parts of the car have to be assembled — 40 percent go to suppliers. In this whole process, many things need to be moved from A to B and back, so more goes to transportation. Now only 15 percent of the price of the car is actually for the materials in it. Things like the battery, aluminum, plastics, glass, and two percent for the steel. This means that materials that make up 90 percent of a car's emission footprint by the time that I can buy it in the dealership make up only 15 percent of its costs. And it means that even [though] the car company has to pay 50 percent more for the steel in the car, this only translates into a very small markup on my final sales price.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
euros extra 5
final sales 3
huge step 2
steel company 2
international climate 2
threatening humanity 2
level playing 2
car company 2
sales price 2
car producer 2

ngrams of length 3

collocation frequency
final sales price 2

Important Words

  1. aluminum
  2. assembled
  3. battery
  4. buy
  5. car
  6. company
  7. costs
  8. dealership
  9. emission
  10. euros
  11. final
  12. footprint
  13. glass
  14. margin
  15. marketing
  16. markup
  17. materials
  18. math
  19. means
  20. money
  21. moved
  22. organization
  23. overhead
  24. parts
  25. pay
  26. paying
  27. percent
  28. plastics
  29. price
  30. process
  31. production
  32. sales
  33. small
  34. spend
  35. steel
  36. suppliers
  37. time
  38. translates
  39. transportation
  40. wait