full transcript

From the Ted Talk by Steve Howard: Let's go all-in on selling sustainability

Unscramble the Blue Letters

Let's take the LED. The LED is the next best thing to dghyailt. The old-fashioned lightbulbs, the incandescent bulbs — I'm not going to ask for a show of hands of how many of you still have them in your homes, wasting energy every time you switch them on — change them after this — or whether we have them on the stage here at TED or not — but those old incandescent light bblus really should have been sold as hetaers. They were mis-sold for more than a hundred years. They proeducd heat and a little bit of lhigt on the side. Now we have lights that produce light and a little bit of heat on the side. You save 85 percent of the electricity with an LED that you would have done in an old incandescent. And the best thing is, they'll also last for more than 20 years. So think about that. You'll change your smartphone seven or eight times, probably more if you're in this ainceude. You'll canhge your car, if you have one, three or four tmies. Your kids could go to scohol, go to college, go away and have kids of their own, come back, bring the gdrinkdas, you'll have the same lightbulb saving you energy. So LEDs are fantastic. What we decided to do was not to sell LEDs on the side marked up high and continue to push all the old bulbs, the halogens and the CFLs. We decided, over the next two yeras, we will ban the halogens and the CFLs ourselves. We will go all in. And this is what business needs to do: go all-in, go 100 percnet, because then you stop investing in the old stuff, you invest in the new sutff, you lower costs, you use your supply chain and your creativity and you get the prices down so everybody can afford the best lights so they can save energy.

Open Cloze

Let's take the LED. The LED is the next best thing to ________. The old-fashioned lightbulbs, the incandescent bulbs — I'm not going to ask for a show of hands of how many of you still have them in your homes, wasting energy every time you switch them on — change them after this — or whether we have them on the stage here at TED or not — but those old incandescent light _____ really should have been sold as _______. They were mis-sold for more than a hundred years. They ________ heat and a little bit of _____ on the side. Now we have lights that produce light and a little bit of heat on the side. You save 85 percent of the electricity with an LED that you would have done in an old incandescent. And the best thing is, they'll also last for more than 20 years. So think about that. You'll change your smartphone seven or eight times, probably more if you're in this ________. You'll ______ your car, if you have one, three or four _____. Your kids could go to ______, go to college, go away and have kids of their own, come back, bring the _________, you'll have the same lightbulb saving you energy. So LEDs are fantastic. What we decided to do was not to sell LEDs on the side marked up high and continue to push all the old bulbs, the halogens and the CFLs. We decided, over the next two _____, we will ban the halogens and the CFLs ourselves. We will go all in. And this is what business needs to do: go all-in, go 100 _______, because then you stop investing in the old stuff, you invest in the new _____, you lower costs, you use your supply chain and your creativity and you get the prices down so everybody can afford the best lights so they can save energy.

Solution

  1. grandkids
  2. times
  3. heaters
  4. produced
  5. percent
  6. light
  7. audience
  8. years
  9. daylight
  10. stuff
  11. school
  12. change
  13. bulbs

Original Text

Let's take the LED. The LED is the next best thing to daylight. The old-fashioned lightbulbs, the incandescent bulbs — I'm not going to ask for a show of hands of how many of you still have them in your homes, wasting energy every time you switch them on — change them after this — or whether we have them on the stage here at TED or not — but those old incandescent light bulbs really should have been sold as heaters. They were mis-sold for more than a hundred years. They produced heat and a little bit of light on the side. Now we have lights that produce light and a little bit of heat on the side. You save 85 percent of the electricity with an LED that you would have done in an old incandescent. And the best thing is, they'll also last for more than 20 years. So think about that. You'll change your smartphone seven or eight times, probably more if you're in this audience. You'll change your car, if you have one, three or four times. Your kids could go to school, go to college, go away and have kids of their own, come back, bring the grandkids, you'll have the same lightbulb saving you energy. So LEDs are fantastic. What we decided to do was not to sell LEDs on the side marked up high and continue to push all the old bulbs, the halogens and the CFLs. We decided, over the next two years, we will ban the halogens and the CFLs ourselves. We will go all in. And this is what business needs to do: go all-in, go 100 percent, because then you stop investing in the old stuff, you invest in the new stuff, you lower costs, you use your supply chain and your creativity and you get the prices down so everybody can afford the best lights so they can save energy.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
supply chain 3
child labor 3
climate change 2
billion people 2
global middle 2
middle class 2
positive impact 2
sustainable products 2
light bulbs 2
raw materials 2
forest stewardship 2
percent renewable 2
renewable energy 2
solar panel 2

ngrams of length 3

collocation frequency
global middle class 2

Important Words

  1. afford
  2. audience
  3. ban
  4. bit
  5. bring
  6. bulbs
  7. business
  8. car
  9. cfls
  10. chain
  11. change
  12. college
  13. continue
  14. costs
  15. creativity
  16. daylight
  17. decided
  18. electricity
  19. energy
  20. fantastic
  21. grandkids
  22. halogens
  23. hands
  24. heat
  25. heaters
  26. high
  27. homes
  28. incandescent
  29. invest
  30. investing
  31. kids
  32. led
  33. leds
  34. light
  35. lightbulb
  36. lightbulbs
  37. lights
  38. marked
  39. percent
  40. prices
  41. produce
  42. produced
  43. push
  44. save
  45. saving
  46. school
  47. sell
  48. show
  49. side
  50. smartphone
  51. sold
  52. stage
  53. stop
  54. stuff
  55. supply
  56. switch
  57. ted
  58. time
  59. times
  60. wasting
  61. years