full transcript

From the Ted Talk by Aris Venetikidis: Making sense of maps

Unscramble the Blue Letters

What's more, we're all capable of understanding the cognitive maps, and you are all capable of creating these ciotvngie maps yourselves. So next time, when you want to tell your friend how to get to your palce, you grab a beermat, grab a napkin, and you just observe yourself create this awesome piece of communication dgesin. It's got sgtriaht lines. It's got 90-degree ceronrs. You might add little sbomyls along the way. And when you look at what you've just drawn, you realize it does not resemble a street map. If you were to put an actual street map on top of what you've just drawn, you'd realize your streets and the distances — they'd be way off. No, what you've just dwran is more like a diagram or a schematic. It's a visual construct of lines, dots, letters, designed in the language of our brains.

Open Cloze

What's more, we're all capable of understanding the cognitive maps, and you are all capable of creating these _________ maps yourselves. So next time, when you want to tell your friend how to get to your _____, you grab a beermat, grab a napkin, and you just observe yourself create this awesome piece of communication ______. It's got ________ lines. It's got 90-degree _______. You might add little _______ along the way. And when you look at what you've just drawn, you realize it does not resemble a street map. If you were to put an actual street map on top of what you've just drawn, you'd realize your streets and the distances — they'd be way off. No, what you've just _____ is more like a diagram or a schematic. It's a visual construct of lines, dots, letters, designed in the language of our brains.

Solution

  1. drawn
  2. cognitive
  3. straight
  4. place
  5. symbols
  6. design
  7. corners

Original Text

What's more, we're all capable of understanding the cognitive maps, and you are all capable of creating these cognitive maps yourselves. So next time, when you want to tell your friend how to get to your place, you grab a beermat, grab a napkin, and you just observe yourself create this awesome piece of communication design. It's got straight lines. It's got 90-degree corners. You might add little symbols along the way. And when you look at what you've just drawn, you realize it does not resemble a street map. If you were to put an actual street map on top of what you've just drawn, you'd realize your streets and the distances — they'd be way off. No, what you've just drawn is more like a diagram or a schematic. It's a visual construct of lines, dots, letters, designed in the language of our brains.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
public transport 16
city center 6
rapid transport 6
local buses 4
transport map 4
cognitive map 3
transport maps 3
bus route 3
linear routes 2
main street 2
side street 2
main cathedral 2
cognitive maps 2
street map 2
geographic distortion 2
tube map 2
local bus 2
bus routes 2
separate line 2
coherent public 2
crucial step 2
transport network 2
side streets 2

ngrams of length 3

collocation frequency
public transport map 4
public transport maps 3
coherent public transport 2
public transport network 2

ngrams of length 4

collocation frequency
coherent public transport map 2

Important Words

  1. actual
  2. add
  3. awesome
  4. beermat
  5. brains
  6. capable
  7. cognitive
  8. communication
  9. construct
  10. corners
  11. create
  12. creating
  13. design
  14. designed
  15. diagram
  16. distances
  17. dots
  18. drawn
  19. friend
  20. grab
  21. language
  22. letters
  23. lines
  24. map
  25. maps
  26. napkin
  27. observe
  28. piece
  29. place
  30. put
  31. realize
  32. resemble
  33. schematic
  34. straight
  35. street
  36. streets
  37. symbols
  38. time
  39. top
  40. understanding
  41. visual