full transcript

From the Ted Talk by Tim Brown: Designers -- think big!

Unscramble the Blue Letters

Now, brneul was working 100 years before the emergence of the design profession, but I think he was using design tkhinnig to solve problems and to create world-changing innovations. Now, design thinking bgeins with what Roger Martin, the bniusess school professor at the University of Toronto, cllas integrative thinking. And that's the alibity to exploit opposing ideas and opposing constraints to create new solutions. In the case of design, that means balancing desirability, what humans need, with tinacechl fiitbeasliy, and economic viability. With innovations like the Great Western, we can stretch that balance to the absolute limit.

Open Cloze

Now, ______ was working 100 years before the emergence of the design profession, but I think he was using design ________ to solve problems and to create world-changing innovations. Now, design thinking ______ with what Roger Martin, the ________ school professor at the University of Toronto, _____ integrative thinking. And that's the _______ to exploit opposing ideas and opposing constraints to create new solutions. In the case of design, that means balancing desirability, what humans need, with _________ ___________, and economic viability. With innovations like the Great Western, we can stretch that balance to the absolute limit.

Solution

  1. calls
  2. brunel
  3. ability
  4. feasibility
  5. thinking
  6. business
  7. begins
  8. technical

Original Text

Now, Brunel was working 100 years before the emergence of the design profession, but I think he was using design thinking to solve problems and to create world-changing innovations. Now, design thinking begins with what Roger Martin, the business school professor at the University of Toronto, calls integrative thinking. And that's the ability to exploit opposing ideas and opposing constraints to create new solutions. In the case of design, that means balancing desirability, what humans need, with technical feasibility, and economic viability. With innovations like the Great Western, we can stretch that balance to the absolute limit.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
design thinking 12
bit easier 2
bigger impact 2
great western 2
designer glasses 2
basic ideas 2
developing world 2
welfare state 2
change shift 2

Important Words

  1. ability
  2. absolute
  3. balance
  4. balancing
  5. begins
  6. brunel
  7. business
  8. calls
  9. case
  10. constraints
  11. create
  12. design
  13. desirability
  14. economic
  15. emergence
  16. exploit
  17. feasibility
  18. great
  19. humans
  20. ideas
  21. innovations
  22. integrative
  23. limit
  24. martin
  25. means
  26. opposing
  27. problems
  28. profession
  29. professor
  30. roger
  31. school
  32. solutions
  33. solve
  34. stretch
  35. technical
  36. thinking
  37. toronto
  38. university
  39. viability
  40. western
  41. working
  42. years