full transcript

From the Ted Talk by Leyla Acaroglu: Paper beats plastic? How to rethink environmental folklore

Unscramble the Blue Letters

So imagine if, when you bought your mobile pohne, your new one because you replaced your old one — after 15 to 18 months is the average time that people replace their phones, by the way — so if we're going to keep this kind of eendeipxt mobile phone replacing, then we should be looking at clsiong the loop on these systems. The people who produce these phones, and some of which I'm sure are in the room right now, could potentially look at doing what we call closed-loop systems, or product system services, so identifying that there is a market demand and that mearkt demand's not going to go anywhere, so you design the product to solve the problem. dsegin for disassembly, design for light-weighting. We heard some of those kinds of strategies being used in the tsela Motors car today. These kinds of approaches are not hard, but understanding the system and then looking for viable, market-driven consumer denmad alternatives is how we can srtat radically altering the sustainability agenda, because I hate to break it to you all: csuimtoopnn is the biggest problem. But design is one of the best solutions.

Open Cloze

So imagine if, when you bought your mobile _____, your new one because you replaced your old one — after 15 to 18 months is the average time that people replace their phones, by the way — so if we're going to keep this kind of _________ mobile phone replacing, then we should be looking at _______ the loop on these systems. The people who produce these phones, and some of which I'm sure are in the room right now, could potentially look at doing what we call closed-loop systems, or product system services, so identifying that there is a market demand and that ______ demand's not going to go anywhere, so you design the product to solve the problem. ______ for disassembly, design for light-weighting. We heard some of those kinds of strategies being used in the _____ Motors car today. These kinds of approaches are not hard, but understanding the system and then looking for viable, market-driven consumer ______ alternatives is how we can _____ radically altering the sustainability agenda, because I hate to break it to you all: ___________ is the biggest problem. But design is one of the best solutions.

Solution

  1. closing
  2. design
  3. expedient
  4. tesla
  5. start
  6. phone
  7. demand
  8. consumption
  9. market

Original Text

So imagine if, when you bought your mobile phone, your new one because you replaced your old one — after 15 to 18 months is the average time that people replace their phones, by the way — so if we're going to keep this kind of expedient mobile phone replacing, then we should be looking at closing the loop on these systems. The people who produce these phones, and some of which I'm sure are in the room right now, could potentially look at doing what we call closed-loop systems, or product system services, so identifying that there is a market demand and that market demand's not going to go anywhere, so you design the product to solve the problem. Design for disassembly, design for light-weighting. We heard some of those kinds of strategies being used in the Tesla Motors car today. These kinds of approaches are not hard, but understanding the system and then looking for viable, market-driven consumer demand alternatives is how we can start radically altering the sustainability agenda, because I hate to break it to you all: Consumption is the biggest problem. But design is one of the best solutions.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
life cycle 6
environmental folklore 3
complex systems 3
find ways 3
environmental impacts 2
environmental impact 2
intuitive framework 2
paper bag 2
net environmental 2
process called 2
called life 2
natural environment 2
carbon molecules 2
consumer goods 2
food waste 2
crisper drawer 2
soggy lettuce 2
electric tea 2
billion mobile 2
mobile phone 2
mobile phones 2
million phones 2
valuable materials 2
electronic waste 2
innovative solutions 2
entire life 2

ngrams of length 3

collocation frequency
process called life 2
called life cycle 2

ngrams of length 4

collocation frequency
process called life cycle 2

Important Words

  1. agenda
  2. altering
  3. alternatives
  4. approaches
  5. average
  6. biggest
  7. bought
  8. break
  9. call
  10. car
  11. closing
  12. consumer
  13. consumption
  14. demand
  15. design
  16. disassembly
  17. expedient
  18. hard
  19. hate
  20. heard
  21. identifying
  22. imagine
  23. kind
  24. kinds
  25. loop
  26. market
  27. mobile
  28. months
  29. motors
  30. people
  31. phone
  32. phones
  33. potentially
  34. problem
  35. produce
  36. product
  37. radically
  38. replace
  39. replaced
  40. replacing
  41. room
  42. services
  43. solutions
  44. solve
  45. start
  46. strategies
  47. sustainability
  48. system
  49. systems
  50. tesla
  51. time
  52. today
  53. understanding
  54. viable