full transcript

From the Ted Talk by Tony Fadell: The first secret of design is ... noticing

Unscramble the Blue Letters

Take thermostats, for instance. In the 1900s when they first came out, they were really simple to use. You could turn them up or turn them down. People udenotsrod them. But in the 1970s, the energy cirsis struck, and customers started thinking about how to save energy. So what happened? Thermostat designers ddceied to add a new step. Instead of just turning up and down, you now had to program it. So you could tell it the temperature you weantd at a certain time. Now that seemed great. Every thermostat had started adding that feature. But it tnreud out that no one saved any energy. Now, why is that? Well, people couldn't predict the future. They just didn't know how their weeks would change season to season, year to year. So no one was saving eegrny, and what haepenpd?

Open Cloze

Take thermostats, for instance. In the 1900s when they first came out, they were really simple to use. You could turn them up or turn them down. People __________ them. But in the 1970s, the energy ______ struck, and customers started thinking about how to save energy. So what happened? Thermostat designers _______ to add a new step. Instead of just turning up and down, you now had to program it. So you could tell it the temperature you ______ at a certain time. Now that seemed great. Every thermostat had started adding that feature. But it ______ out that no one saved any energy. Now, why is that? Well, people couldn't predict the future. They just didn't know how their weeks would change season to season, year to year. So no one was saving ______, and what ________?

Solution

  1. wanted
  2. crisis
  3. energy
  4. turned
  5. understood
  6. decided
  7. happened

Original Text

Take thermostats, for instance. In the 1900s when they first came out, they were really simple to use. You could turn them up or turn them down. People understood them. But in the 1970s, the energy crisis struck, and customers started thinking about how to save energy. So what happened? Thermostat designers decided to add a new step. Instead of just turning up and down, you now had to program it. So you could tell it the temperature you wanted at a certain time. Now that seemed great. Every thermostat had started adding that feature. But it turned out that no one saved any energy. Now, why is that? Well, people couldn't predict the future. They just didn't know how their weeks would change season to season, year to year. So no one was saving energy, and what happened?

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
interesting happened 2
comfortable shower 2
mary anderson 2
hard drive 2
worked people 2
thermostat designers 2
drawing board 2

Important Words

  1. add
  2. adding
  3. change
  4. crisis
  5. customers
  6. decided
  7. designers
  8. energy
  9. feature
  10. future
  11. great
  12. happened
  13. instance
  14. people
  15. predict
  16. program
  17. save
  18. saved
  19. saving
  20. season
  21. simple
  22. started
  23. step
  24. struck
  25. temperature
  26. thermostat
  27. thermostats
  28. thinking
  29. time
  30. turn
  31. turned
  32. turning
  33. understood
  34. wanted
  35. weeks
  36. year