full transcript
"From the Ted Talk by Amy Lockwood: Selling condoms in the Congo"

Unscramble the Blue Letters

And this made me think that perhaps the donor aineecgs had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that spourpt their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to canghe — the couples, the young women, the young men — whose leivs dpened on it.

Open Cloze

And this made me think that perhaps the donor ________ had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that _______ their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to ______ — the couples, the young women, the young men — whose _____ ______ on it.

Solution

  1. depend
  2. agencies
  3. lives
  4. change
  5. support

Original Text

And this made me think that perhaps the donor agencies had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that support their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to change — the couples, the young women, the young men — whose lives depend on it.

ngrams of length 2

collocation frequency
donor agencies 5

Important Words

  1. agencies
  2. aspect
  3. audience
  4. behavior
  5. change
  6. country
  7. couples
  8. customer
  9. depend
  10. donor
  11. hiv
  12. home
  13. key
  14. lives
  15. men
  16. missed
  17. people
  18. spread
  19. stop
  20. support
  21. understanding
  22. women
  23. work
  24. working
  25. young