full transcript

From the Ted Talk by Sendhil Mullainathan: Solving social problems with a nudge

Unscramble the Blue Letters

Here I have a bnuch of other examples, all suffer from the last mile pblerom. It's not just mineicde. Here's another example from technology: agriculture. We think there's a food problem, so we ceatre new seeds. We think there's an income problem, so we create new ways of farming that increase income. Well, look at some old ways, some ways that we'd already cracked. itcorrpienpng. Intercropping really increases income. Sometimes in rice we found inclredbie increases in yield when you mix different varieties of rice side by side. Some people are doing that, many are not. What's going on? This is the last mile. The last mile is, everywhere, problematic.

Open Cloze

Here I have a _____ of other examples, all suffer from the last mile _______. It's not just ________. Here's another example from technology: agriculture. We think there's a food problem, so we ______ new seeds. We think there's an income problem, so we create new ways of farming that increase income. Well, look at some old ways, some ways that we'd already cracked. _____________. Intercropping really increases income. Sometimes in rice we found __________ increases in yield when you mix different varieties of rice side by side. Some people are doing that, many are not. What's going on? This is the last mile. The last mile is, everywhere, problematic.

Solution

  1. bunch
  2. create
  3. medicine
  4. intercropping
  5. incredible
  6. problem

Original Text

Here I have a bunch of other examples, all suffer from the last mile problem. It's not just medicine. Here's another example from technology: agriculture. We think there's a food problem, so we create new seeds. We think there's an income problem, so we create new ways of farming that increase income. Well, look at some old ways, some ways that we'd already cracked. Intercropping. Intercropping really increases income. Sometimes in rice we found incredible increases in yield when you mix different varieties of rice side by side. Some people are doing that, many are not. What's going on? This is the last mile. The last mile is, everywhere, problematic.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
oral rehydration 4
mile problem 4
mental model 3
gotta carry 3
long time 2
percent child 2
child mortality 2
comparative advantage 2
fuel efficiency 2
person walks 2
ad campaign 2
mile opportunity 2
scientific method 2
behavior change 2
social science 2
great marketers 2

ngrams of length 3

collocation frequency
percent child mortality 2

Important Words

  1. agriculture
  2. bunch
  3. cracked
  4. create
  5. examples
  6. farming
  7. food
  8. income
  9. increase
  10. increases
  11. incredible
  12. intercropping
  13. medicine
  14. mile
  15. mix
  16. people
  17. problem
  18. problematic
  19. rice
  20. seeds
  21. side
  22. suffer
  23. varieties
  24. ways
  25. yield