full transcript

From the Ted Talk by John Maeda: Designing for simplicity

Unscramble the Blue Letters

On spiiitcmly. What a graet way to start. First of all, I've been watching this trend where we have these books like such and such "For Dummies." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very siiamlr looking, so this is a bit of a problem. (Laughter) But I was looking online at Amazon.com for other books like this. You know, there's also something called the "Complete Idiot's giude?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some sangrte reason.

Open Cloze

On __________. What a _____ way to start. First of all, I've been watching this trend where we have these books like such and such "For Dummies." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very _______ looking, so this is a bit of a problem. (Laughter) But I was looking online at Amazon.com for other books like this. You know, there's also something called the "Complete Idiot's _____?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some _______ reason.

Solution

  1. simplicity
  2. strange
  3. great
  4. similar
  5. guide

Original Text

On simplicity. What a great way to start. First of all, I've been watching this trend where we have these books like such and such "For Dummies." Do you know these books, these such and such "For Dummies?" My daughters pointed out that I'm very similar looking, so this is a bit of a problem. (Laughter) But I was looking online at Amazon.com for other books like this. You know, there's also something called the "Complete Idiot's Guide?" There's a sort of business model around being stupid in some sense. We like to have technology make us feel bad, for some strange reason.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
media lab 3
muriel cooper 3
paul rand 3
complex stuff 3
computer programs 3
big cookie 3
business model 2
art school 2
graphic designer 2
feel kind 2
clementine peel 2
amber waves 2
cheeto paint 2
ten laws 2
number ten 2

Important Words

  1. amazon
  2. bad
  3. bit
  4. books
  5. business
  6. called
  7. daughters
  8. dummies
  9. feel
  10. great
  11. guide
  12. laughter
  13. model
  14. online
  15. pointed
  16. problem
  17. reason
  18. sense
  19. similar
  20. simplicity
  21. sort
  22. start
  23. strange
  24. stupid
  25. technology
  26. trend
  27. watching