full transcript
"From the Ted Talk by Wendy Woods: The business benefits of doing good"

Unscramble the Blue Letters

But if you still aren't sure about this, let's talk about a few more examples. What if you're a technology company and you're trying to grow your ptlrafom and you're trying to grow your customers? Like, Airbnb. Airbnb has a portfolio of total societal impact activities. They're all spot-on their core bussines. In one initiative, they're helping enable their community to pidovre housing for free to those in disaster: crisis survivors and relief workers. In another erffot on their part, they're actually helping and worknig with NGOs to ensure that people can provide hounsig for free for refugees. Now, what I love about this program is that I don't think most people would've figured out how to express their generosity and open their heoms for those in such dire need — certainly not so quickly or so easily or eilecfftniy — without this innovation by Airbnb. But at the same time, this is core to their corporate strategy and core to their growth because they grow by increasing the number of hosts and guests using their platform. But if they'd only been thinking elsulxievcy about the return side of things, I'm not sure they would have ever fgreuid out this route to growth, because they're not chiangrg transaction fees. So it's a pretty exciting way, when they were thinking about how to bring their cplitiebaias to a need in sictoey and at the same time drive their own growth.

Open Cloze

But if you still aren't sure about this, let's talk about a few more examples. What if you're a technology company and you're trying to grow your ________ and you're trying to grow your customers? Like, Airbnb. Airbnb has a portfolio of total societal impact activities. They're all spot-on their core ________. In one initiative, they're helping enable their community to _______ housing for free to those in disaster: crisis survivors and relief workers. In another ______ on their part, they're actually helping and _______ with NGOs to ensure that people can provide _______ for free for refugees. Now, what I love about this program is that I don't think most people would've figured out how to express their generosity and open their _____ for those in such dire need — certainly not so quickly or so easily or ___________ — without this innovation by Airbnb. But at the same time, this is core to their corporate strategy and core to their growth because they grow by increasing the number of hosts and guests using their platform. But if they'd only been thinking ___________ about the return side of things, I'm not sure they would have ever _______ out this route to growth, because they're not ________ transaction fees. So it's a pretty exciting way, when they were thinking about how to bring their ____________ to a need in _______ and at the same time drive their own growth.

Solution

  1. exclusively
  2. homes
  3. platform
  4. society
  5. capabilities
  6. charging
  7. figured
  8. housing
  9. effort
  10. efficiently
  11. working
  12. provide
  13. business

Original Text

But if you still aren't sure about this, let's talk about a few more examples. What if you're a technology company and you're trying to grow your platform and you're trying to grow your customers? Like, Airbnb. Airbnb has a portfolio of total societal impact activities. They're all spot-on their core business. In one initiative, they're helping enable their community to provide housing for free to those in disaster: crisis survivors and relief workers. In another effort on their part, they're actually helping and working with NGOs to ensure that people can provide housing for free for refugees. Now, what I love about this program is that I don't think most people would've figured out how to express their generosity and open their homes for those in such dire need — certainly not so quickly or so easily or efficiently — without this innovation by Airbnb. But at the same time, this is core to their corporate strategy and core to their growth because they grow by increasing the number of hosts and guests using their platform. But if they'd only been thinking exclusively about the return side of things, I'm not sure they would have ever figured out this route to growth, because they're not charging transaction fees. So it's a pretty exciting way, when they were thinking about how to bring their capabilities to a need in society and at the same time drive their own growth.

ngrams of length 2

collocation frequency
total societal 7
societal impact 7
percentage point 5
point premium 5
biggest problems 4
corporate strategy 3
good program 3
standard bank 3

ngrams of length 3

collocation frequency
total societal impact 7
percentage point premium 5

Important Words

  1. activities
  2. airbnb
  3. bring
  4. business
  5. capabilities
  6. charging
  7. community
  8. company
  9. core
  10. corporate
  11. crisis
  12. customers
  13. dire
  14. drive
  15. easily
  16. efficiently
  17. effort
  18. enable
  19. ensure
  20. examples
  21. exciting
  22. exclusively
  23. express
  24. fees
  25. figured
  26. free
  27. generosity
  28. grow
  29. growth
  30. guests
  31. helping
  32. homes
  33. hosts
  34. housing
  35. impact
  36. increasing
  37. initiative
  38. innovation
  39. love
  40. ngos
  41. number
  42. open
  43. part
  44. people
  45. platform
  46. portfolio
  47. pretty
  48. program
  49. provide
  50. quickly
  51. refugees
  52. relief
  53. return
  54. route
  55. side
  56. societal
  57. society
  58. strategy
  59. survivors
  60. talk
  61. technology
  62. thinking
  63. time
  64. total
  65. transaction
  66. workers
  67. working