full transcript
"From the Ted Talk by Lisa Gansky: The future of business is the "mesh""

Unscramble the Blue Letters

For example, I want to use zpiacr. How many people here have experienced car-sharing or bike-sharing? Wow, that's great. Okay, thank you. Basically Zipcar is the largest car-sharing company in the world. They did not invent car-sharing. Car-sharing was actually invented in Europe. One of the founders went to salzwirtned, saw it imenetempld someplace, said, "Wow, that looks really cool. I think we can do that in Cambridge," brought it to cmgbiadre and they started — two women — Robin chsae being the other person who satrted it. Zipcar got some really important things right. First, they really understood that a brand is a voice and a product is a souvenir. And so they were very clever about the way that they pgeakacd car-sharing. They made it sexy. They made it fresh. They made it aspirational. If you were a member of the club, when you're a member of a club, you're a Zipster. The cars they picked didn't look like ex-cop cars that were hollowed out or something. They picked these sexy cars. They taeegrtd to universities. They made sure that the demographic for who they were targeting and the car was all matching. It was a very nice experience, and the cars were clean and reliable, and it all worked.

Open Cloze

For example, I want to use ______. How many people here have experienced car-sharing or bike-sharing? Wow, that's great. Okay, thank you. Basically Zipcar is the largest car-sharing company in the world. They did not invent car-sharing. Car-sharing was actually invented in Europe. One of the founders went to ___________, saw it ___________ someplace, said, "Wow, that looks really cool. I think we can do that in Cambridge," brought it to _________ and they started — two women — Robin _____ being the other person who _______ it. Zipcar got some really important things right. First, they really understood that a brand is a voice and a product is a souvenir. And so they were very clever about the way that they ________ car-sharing. They made it sexy. They made it fresh. They made it aspirational. If you were a member of the club, when you're a member of a club, you're a Zipster. The cars they picked didn't look like ex-cop cars that were hollowed out or something. They picked these sexy cars. They ________ to universities. They made sure that the demographic for who they were targeting and the car was all matching. It was a very nice experience, and the cars were clean and reliable, and it all worked.

Solution

  1. switzerland
  2. targeted
  3. chase
  4. started
  5. cambridge
  6. implemented
  7. packaged
  8. zipcar

Original Text

For example, I want to use Zipcar. How many people here have experienced car-sharing or bike-sharing? Wow, that's great. Okay, thank you. Basically Zipcar is the largest car-sharing company in the world. They did not invent car-sharing. Car-sharing was actually invented in Europe. One of the founders went to Switzerland, saw it implemented someplace, said, "Wow, that looks really cool. I think we can do that in Cambridge," brought it to Cambridge and they started — two women — Robin Chase being the other person who started it. Zipcar got some really important things right. First, they really understood that a brand is a voice and a product is a souvenir. And so they were very clever about the way that they packaged car-sharing. They made it sexy. They made it fresh. They made it aspirational. If you were a member of the club, when you're a member of a club, you're a Zipster. The cars they picked didn't look like ex-cop cars that were hollowed out or something. They picked these sexy cars. They targeted to universities. They made sure that the demographic for who they were targeting and the car was all matching. It was a very nice experience, and the cars were clean and reliable, and it all worked.

ngrams of length 2

collocation frequency
car sharing 7
transit data 3
big brands 3

Important Words

  1. aspirational
  2. basically
  3. brand
  4. brought
  5. cambridge
  6. car
  7. cars
  8. chase
  9. clean
  10. clever
  11. club
  12. company
  13. cool
  14. demographic
  15. europe
  16. experience
  17. experienced
  18. founders
  19. fresh
  20. great
  21. hollowed
  22. implemented
  23. important
  24. invent
  25. invented
  26. largest
  27. matching
  28. member
  29. nice
  30. packaged
  31. people
  32. person
  33. picked
  34. product
  35. reliable
  36. robin
  37. sexy
  38. someplace
  39. souvenir
  40. started
  41. switzerland
  42. targeted
  43. targeting
  44. understood
  45. universities
  46. voice
  47. women
  48. worked
  49. world
  50. wow
  51. zipcar
  52. zipster