full transcript

From the Ted Talk by Morgan Spurlock: The greatest TED Talk ever sold

Unscramble the Blue Letters

They eanbeld us to tell the story about neuromarketing, as we got into telling the story in this film about how now they're using MRI's to trgaet the desire centers of your brain for both cimmrecoals as well as movie marketing. We went to San Paulo where they have banned outdoor advertising. In the entire city for the past five years, there's no billboards, there's no posters, there's no flyers, nothing. (Applause) And we went to school dsrtitics where now companies are making their way into cash-strapped schools all across America. What's incredible for me is the projects that I've gotten the most faeecbdk out of, or I've had the most success in, are ones where I've interacted with things directly.

Open Cloze

They _______ us to tell the story about neuromarketing, as we got into telling the story in this film about how now they're using MRI's to ______ the desire centers of your brain for both ___________ as well as movie marketing. We went to San Paulo where they have banned outdoor advertising. In the entire city for the past five years, there's no billboards, there's no posters, there's no flyers, nothing. (Applause) And we went to school _________ where now companies are making their way into cash-strapped schools all across America. What's incredible for me is the projects that I've gotten the most ________ out of, or I've had the most success in, are ones where I've interacted with things directly.

Solution

  1. commercials
  2. districts
  3. feedback
  4. target
  5. enabled

Original Text

They enabled us to tell the story about neuromarketing, as we got into telling the story in this film about how now they're using MRI's to target the desire centers of your brain for both commercials as well as movie marketing. We went to San Paulo where they have banned outdoor advertising. In the entire city for the past five years, there's no billboards, there's no posters, there's no flyers, nothing. (Applause) And we went to school districts where now companies are making their way into cash-strapped schools all across America. What's incredible for me is the projects that I've gotten the most feedback out of, or I've had the most success in, are ones where I've interacted with things directly.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
greatest movie 5
naming rights 4
ted talk 3
giant hollywood 3
horrible situations 2
tough sell 2
independent films 2
brand partners 2
dark glamor 2
casual fly 2
brand personality 2
mindful brand 2
encourage people 2
embrace fear 2
embrace risk 2

Important Words

  1. advertising
  2. america
  3. applause
  4. banned
  5. billboards
  6. brain
  7. centers
  8. city
  9. commercials
  10. companies
  11. desire
  12. districts
  13. enabled
  14. entire
  15. feedback
  16. film
  17. flyers
  18. incredible
  19. interacted
  20. making
  21. marketing
  22. movie
  23. neuromarketing
  24. outdoor
  25. paulo
  26. posters
  27. projects
  28. san
  29. school
  30. schools
  31. story
  32. success
  33. target
  34. telling
  35. years