full transcript

From the Ted Talk by Robin Chase: The idea behind Zipcar (and what comes next)

Unscramble the Blue Letters

So, what is the social result of this? The social result is that today's Zipcar has 100,000 members driving 3,000 cars parked in 3,000 parking sepacs. Instead of driving 12,000 miles a year, which is what the average city dllewer does, they dvire 500 miles a year. Are they happy? The comnapy has been doubling in size ever since I founded it, or greater. People adore the company. And it's better, you know? They like it. So, how is it that people went from the 12,000 miles a year to 500 miles? It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day. If I'm going to go buy some ice cream, do I really want to snped eight dorlals to go buy the ice ceram? Or maybe I'll do without. Maybe I would have bought the ice cream when I did some other errand." So, people really respond very quickly to it, to prices.

Open Cloze

So, what is the social result of this? The social result is that today's Zipcar has 100,000 members driving 3,000 cars parked in 3,000 parking ______. Instead of driving 12,000 miles a year, which is what the average city _______ does, they _____ 500 miles a year. Are they happy? The _______ has been doubling in size ever since I founded it, or greater. People adore the company. And it's better, you know? They like it. So, how is it that people went from the 12,000 miles a year to 500 miles? It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day. If I'm going to go buy some ice cream, do I really want to _____ eight _______ to go buy the ice _____? Or maybe I'll do without. Maybe I would have bought the ice cream when I did some other errand." So, people really respond very quickly to it, to prices.

Solution

  1. dollars
  2. spend
  3. dweller
  4. spaces
  5. drive
  6. company
  7. cream

Original Text

So, what is the social result of this? The social result is that today's Zipcar has 100,000 members driving 3,000 cars parked in 3,000 parking spaces. Instead of driving 12,000 miles a year, which is what the average city dweller does, they drive 500 miles a year. Are they happy? The company has been doubling in size ever since I founded it, or greater. People adore the company. And it's better, you know? They like it. So, how is it that people went from the 12,000 miles a year to 500 miles? It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day. If I'm going to go buy some ice cream, do I really want to spend eight dollars to go buy the ice cream? Or maybe I'll do without. Maybe I would have bought the ice cream when I did some other errand." So, people really respond very quickly to it, to prices.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
road pricing 6
congestion pricing 5
wireless technologies 3
dramatically reduce 3
mesh networks 3
economic growth 2
car sharing 2
social result 2
great social 2
gas taxes 2
wireless technology 2
handsome young 2
communication system 2
mesh network 2
open standards 2

Important Words

  1. adore
  2. average
  3. bought
  4. buy
  5. cars
  6. city
  7. company
  8. cream
  9. day
  10. dollars
  11. doubling
  12. drive
  13. driving
  14. dweller
  15. errand
  16. founded
  17. greater
  18. happy
  19. hour
  20. ice
  21. members
  22. miles
  23. parked
  24. parking
  25. people
  26. prices
  27. quickly
  28. respond
  29. result
  30. size
  31. social
  32. spaces
  33. spend
  34. year
  35. zipcar