full transcript

From the Ted Talk by Nimisha Jain: The joy of shopping -- and how to recapture it online

Unscramble the Blue Letters

What puezlzs me about this is when you speak to a successful salesperson, they will always tell you that the secret to csonilg a sale is the catoinrsoven. People want to buy from other plpoee. So why do we forget this most crucial ingredient when we shop online? This impersonal, anonymous exriceepne is leaving many of us less satisfied. Returns are at an all-time high, and we're left feeling — did I buy too much? Did I buy too little? Does it really look good on me? Did I even need this? And for the one billion consumers who are new to the internet in emerging markets, spionphg olnnie can be overwhelming. They are unsure whether they'll get what they can see, unsure whether they can trust the seller. What if their money gets lost in cyberspace? The question is: can we create authentic, real, human conversation at scale? Can we cerate online marketplaces that are convenient and abundant and human?

Open Cloze

What _______ me about this is when you speak to a successful salesperson, they will always tell you that the secret to _______ a sale is the ____________. People want to buy from other ______. So why do we forget this most crucial ingredient when we shop online? This impersonal, anonymous __________ is leaving many of us less satisfied. Returns are at an all-time high, and we're left feeling — did I buy too much? Did I buy too little? Does it really look good on me? Did I even need this? And for the one billion consumers who are new to the internet in emerging markets, ________ ______ can be overwhelming. They are unsure whether they'll get what they can see, unsure whether they can trust the seller. What if their money gets lost in cyberspace? The question is: can we create authentic, real, human conversation at scale? Can we ______ online marketplaces that are convenient and abundant and human?

Solution

  1. experience
  2. people
  3. shopping
  4. online
  5. closing
  6. conversation
  7. create
  8. puzzles

Original Text

What puzzles me about this is when you speak to a successful salesperson, they will always tell you that the secret to closing a sale is the conversation. People want to buy from other people. So why do we forget this most crucial ingredient when we shop online? This impersonal, anonymous experience is leaving many of us less satisfied. Returns are at an all-time high, and we're left feeling — did I buy too much? Did I buy too little? Does it really look good on me? Did I even need this? And for the one billion consumers who are new to the internet in emerging markets, shopping online can be overwhelming. They are unsure whether they'll get what they can see, unsure whether they can trust the seller. What if their money gets lost in cyberspace? The question is: can we create authentic, real, human conversation at scale? Can we create online marketplaces that are convenient and abundant and human?

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
conversational commerce 5
emerging markets 3
small stores 2
spend hours 2
great prices 2
great deal 2
online shopping 2
shopping online 2

Important Words

  1. abundant
  2. anonymous
  3. authentic
  4. billion
  5. buy
  6. closing
  7. consumers
  8. convenient
  9. conversation
  10. create
  11. crucial
  12. cyberspace
  13. emerging
  14. experience
  15. feeling
  16. forget
  17. good
  18. high
  19. human
  20. impersonal
  21. ingredient
  22. internet
  23. leaving
  24. left
  25. lost
  26. marketplaces
  27. markets
  28. money
  29. online
  30. overwhelming
  31. people
  32. puzzles
  33. question
  34. real
  35. returns
  36. sale
  37. salesperson
  38. satisfied
  39. scale
  40. secret
  41. seller
  42. shop
  43. shopping
  44. speak
  45. successful
  46. trust
  47. unsure