full transcript

From the Ted Talk by Chip Kidd: The art of first impressions -- in design and life

Unscramble the Blue Letters

So I was thinking, how do we apply this to this book? So I get the book by this person, and I start rindeag it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red Magic Marker, and out of fosritrautn just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, pleibuhsr liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the swbuay and walking around with it and what have you, and they all sort of looked like they were crazy. (lutgehar)

Open Cloze

So I was thinking, how do we apply this to this book? So I get the book by this person, and I start _______ it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red Magic Marker, and out of ___________ just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, _________ liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the ______ and walking around with it and what have you, and they all sort of looked like they were crazy. (________)

Solution

  1. subway
  2. publisher
  3. laughter
  4. reading
  5. frustration

Original Text

So I was thinking, how do we apply this to this book? So I get the book by this person, and I start reading it, and I'm thinking, this guy is not who he says he is; he's a fraud. And I get out a red Magic Marker, and out of frustration just scribble this across the front. Design done. (Laughter) And they went for it! (Laughter) Author liked it, publisher liked it, and that is how the book went out into the world, and it was really fun to see people reading this on the subway and walking around with it and what have you, and they all sort of looked like they were crazy. (Laughter)

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
digestive system 4
visual vernacular 3
los angeles 3
pearl harbor 3
human digestive 3
deft strokes 2
diet coke 2
blih blah 2

ngrams of length 3

collocation frequency
human digestive system 3

Important Words

  1. apply
  2. author
  3. book
  4. crazy
  5. design
  6. fraud
  7. front
  8. frustration
  9. fun
  10. guy
  11. laughter
  12. looked
  13. magic
  14. marker
  15. people
  16. person
  17. publisher
  18. reading
  19. red
  20. scribble
  21. sort
  22. start
  23. subway
  24. thinking
  25. walking
  26. world