full transcript

From the Ted Talk by Michael Bierut: How to design a library that makes kids want to read

Unscramble the Blue Letters

So I thought, let's overdeliver. I'm going to give you three lgoos, all based on this one idea. So you have three options, pick any of the three. They're all great, I said. So the basic idea was these would be new school libraries for New York soochls, and so the idea is that it's a new thing, a new idea that needs a new name. What I wanted to do was dispel the idea that these were musty old larriibes, the kind of peacls that everyone is berod with, you know, not your grandparents' library. Don't worry about that at all. This is going to this new, exciting thing, not a boring library.

Open Cloze

So I thought, let's overdeliver. I'm going to give you three _____, all based on this one idea. So you have three options, pick any of the three. They're all great, I said. So the basic idea was these would be new school libraries for New York _______, and so the idea is that it's a new thing, a new idea that needs a new name. What I wanted to do was dispel the idea that these were musty old _________, the kind of ______ that everyone is _____ with, you know, not your grandparents' library. Don't worry about that at all. This is going to this new, exciting thing, not a boring library.

Solution

  1. libraries
  2. logos
  3. bored
  4. schools
  5. places

Original Text

So I thought, let's overdeliver. I'm going to give you three logos, all based on this one idea. So you have three options, pick any of the three. They're all great, I said. So the basic idea was these would be new school libraries for New York schools, and so the idea is that it's a new thing, a new idea that needs a new name. What I wanted to do was dispel the idea that these were musty old libraries, the kind of places that everyone is bored with, you know, not your grandparents' library. Don't worry about that at all. This is going to this new, exciting thing, not a boring library.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
option number 6
unintended consequences 4
robin hood 4
logo put 3
library initiative 2
school libraries 2
guy named 2
long day 2

Important Words

  1. based
  2. basic
  3. bored
  4. boring
  5. dispel
  6. exciting
  7. give
  8. great
  9. idea
  10. kind
  11. libraries
  12. library
  13. logos
  14. musty
  15. options
  16. overdeliver
  17. pick
  18. places
  19. school
  20. schools
  21. thought
  22. wanted
  23. worry
  24. york